E-Mail deliverability rate is one of the core concerns in any e-mail marketing campaign. Before selecting an e-mail marketing tool the deliverability rate of said tool should be one of your primary concerns some free e-mail marketing solutions provide deliverability rates of as low as 50% which means that of all the mailings you send out, only 50% actually reach your subscribers inboxes. In order to ensure that you can execute an effective e-mail marketing campaign you need to understand exactly how deliverability rate can affect the performance of your campaign and also what you can actually do to address it. This article will go into more depth on deliverability rate as it applies to e-mail marketing.
The first thing you need to do is check whether your e-mail marketing software provider actually provided statistics on deliverability rates it's a crucial step to actually access this data because deliverability rate can vary significantly between different tools. Some paid software providers will also have various relationships set up with all the main Internet Service Providers and this will ensure the maximum amount of your mail will pass through the various filters laid down by ISPs (providing it complies with basic standards). Always look out for a provider that gives a deliverability rate of over 95% and also keep in mind that in some cases providers can average out deliverability rates (deliverability rates can vary depending on which sector you are in so try and find as much information as it relates to your sector as possible).
Another thing you need to do is look at your own E-Mail marketing strategies for areas where you can improve the deliverability rate of your e-mails. One of the most important factors here is the subject line it's important to avoid excessive "spam" terms in your subject line. An example of a "spam-like" term may be excessive use of punctuation or words such as "buy" or "deals". It's also important to make sure and include your web address when crafting your subject line.