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How to write a telemarketing agency business plan

How to write a telemarketing agency business plan


Firstly the query you need to answer before writing your business plan - what is a business plan? In short it is a roadmap for your telemarketing agency business showing anyone who looks as it what the goals of the business are and also shows how those goals should be achieved.

Without a plan it is not likely that possible "angel investors" and the like will invest in your telemarketing agency business if that is what you require to start-up or if you need to take it to the next level

The plan should be made bespoke for the potential lender or the financier. The substance of the business plan ought to exhibit the possible interests of the lender and promote support for your telemarketing agency business venture.


After completion,your plan also provides a powerful tool for scrutinizing the progress of the telemarketing agency business. It will help you to conentrate on the objectives set up in the telemarketing agency business plan.

You must keep your backer's attention by making the document as reader friendly as possible. Use unpretentious, direct language and graphics to illustrate your ideas. Make sure your text reflects the assured approach of the management team. On the other hand, it is advisable to be realistic when presenting economic forecasts.

Endeavor to make the plan as optimistic as possible but do not shy away from any observable troubles there might be in setting up your telemarketing agency business as your investor will more than likely have thought of them anyway; so if you can get their first and counter the likely questions before they think of them so much the better.

Arrange your telemarketing agency business plan in a reasonable style with clear and precise headings - do not be frightened to waste paper - start new headings on a clean fresh piece of paper - it will make the document look more authoritative and make it easy to find stuff for your backer.

Keep all the figures between the main body of the article and your appendices - if you put large sections of figures in the body of your article you'll distract your investor from the flow of the business plan.

If your business is a new venture then give background information as to why you intend to start it. State the significant advantages of your product or service. Point to would-be markets and give details of your pricing policy and promotion strategies. Identify the competition and outline your proposals for dealing with it. Be positive but succinct.

Make apparent the know-how and achievements of you and your management team and show how their skills can be harnessed to acquire growth potential and profitability. Offer information on recruitment requirements including CVs for senior management in the Appendices and, if applicable, an organisation chart to illustrate the management composition.
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