If You Lack Access To Graded Customers, Your Multilevel Marketing Business Will Find It Difficult To Be Profitable

Every business has a requirement for prospects in order to thrive

. Network Marketing is no different. With the rise in the use of technology for customer acquisition, it is potentially feasible to attract an unconstrained supply of customers for your mlm business.

Reality however, paints a different picture for the majority of Home business owners.

Whether You Use Technology To Build Your Network Marketing Business Or Not, You Are Using Marketing Systems

Many people are of the notion that the days of the "Old School" way of building your multilevel marketing business are over: home meetings, cold-calling and prospecting, writing lists of friends and family and presenting your network marketing business opportunity to them, among other practices.

While many people have created serious residual income from these "Old School" business-building strategies, these methods do lack efficiency among other things. The "Old School" business-building techniques entail you don't just do them once, but you do them over and over and over again!

You have to keep prospecting and finding ways to generate new prospects for your business offline. Many people clearly do not find success with these techniques.

With Web 2.0, Your Customer Acquisition Choices Are Plentiful

The internet does present many interesting marketing tactics for you to use to acquire customers for your network marketing business. You have a whole array of possibilities just waiting for you: you could use content marketing, social marketing, or paid strategies among the various methods available to you.

I will break these forms of marketing down for you in brief detail:

Content Marketing Strategy consists of:

1. Video Marketing

2. Article Marketing

3. Press Releases

4. Squidoo and other content sites.

Content Marketing does of course consist of many other methods.

Social Marketing Strategy consists of:

1. FaceBook Marketing

2. Twitter Customer Generation

3. YouTube Marketing

4. MySpace Marketing

5. Your Blog

6. Network Marketing Business Forums and other similar communities.

Paid Strategies are composed of:

1. Pay-Per-Click Marketing - on Google for example

2. Ezines/Solo Ads

3. Banner Marketing

4. FaceBook PPC Advertising

5. List Builders

A combination of all the above tactics will definitely bring you results. Many successful home business reps have used these marketing tactics to build hugely successful businesses.

So Can I Set Up My Multilevel Marketing Business Leveraging the Internet?

Herein stems a huge problem for most multilevel marketers just starting out.

If you try to implement every technique and strategy outlined above, you will find the going very tiring. You will be frustrated and you will experience "burn out".

It's imperative that you F.O.C.U.S (Follow One Course Until Successful). Alternatively, you can find strategies and methods you can use in a complimentary way, such as Article and Video Advertising, as well as YouTube Advertising.

Keeping your tasks simpler and more focussed helps you get more done in less time.

This in itself only serves to inspire you a whole lot more.

To not be a part of the majority of MLM Distributors who find the going difficult, it's critical that you maintain consistency and not expect overnight success. All these methods will either cost you time or money (or both), and this is something you should bear in mind.

Some of these methods of course, such as Pay-Per-Click, will give you instant results but most of them have a compounding effect, so patience and diligence is of the utmost significance.

Now that you have decided on your MLM Customer Generation Strategy, what's next?

Attraction Marketing And Producing Graded Customers

To find success with all these methods however, it's important that you offer EXACTLY what the customer is looking for.

You can only uncover this by doing your market research, to find out what your "ideal" customer is looking for, and then you go out and offer it to them.

This is how you get to attract your ideal prospect to you! Without this market research and without having the necessary knowledge and Multilevel Marketing training to solve your ideal prospect's problem, you will not be able to offer them what they want; hence you will not be able to attract them to you. Therefore, your prospect acquisition efforts will fail.

Converting Your Prospects Into Leads, MLM Reps And Business

Now that you know what your customer wants, and you are offering it to them, and are attracting your customers to your content and website, you should be leading them to a capture page, where you can offer them more value and solutions to solve their problems.

Your lead page should lead them through a follow up email series, where you educate and offer them more value.

In so doing, they get to know you, believe you and what you teach and recommend, and they also get to like you. (When was the last time you bought something significant from a someone you don't know?)

This converting of visitors into leads, distributors and product sales is based on your ability to create your very own lead sorting funnel, or your use of a marketing system which sorts and grades your prospects for you, through a process.

By the time you get to talk to the customers, you know you are talking to highly qualified leads.

With online marketing systems, you set it once and it works for you all day, every day.

Get onto the boat with the small number of Network Marketers who are doing what the 97% are not. Offer value, maintain consistency with your lead generation efforts, and only get to talk to highly qualified prospects.

If You Lack Access To Graded Customers, Your Multilevel Marketing Business Will Find It Difficult To Be Profitable

By: Michael Makahamadze

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