Implementing Successful Seo Strategies And Avoiding Common Mistakes
If you are a company whose website is struggling in the Google search engine ranking
, chances are you need to make some changes to improve your ranking, and increase your business. This is called search engine optimization, and can serve your company greatly.
A well planned and well thought out search engine optimization strategy is key to running a successful search engine optimization campaign. When you are deciding what methods you want to use, you need to be sure the methods you use are tried, true, and tested.
Search engine optimization strategy changes often. The biggest key to this change is based on the new rules search engines such as Google decide to change their search parameters and algorithms to.
Many internet marketers often speculate about what things search engines are doing to change their policies, but in truth no one except for the search engines themselves actually know this information. This information is a trade secret and the secret is kept very tightly sealed.
There's one thing that has stayed consistently consistent (if that even makes sense). It is article marketing.
Article marketing is the process of writing and submitting articles to article directories. The benefit for you and your website is high quality anchor texted backlinks.
The benefit for the article directories is content. Article directories want good high quality content to fill their directories with.
The more content they have, the more ad space they can sell. The benefit for search engines is also content.
Search engines love textual content and therefore there is no better textual content like articles. The purpose of a search engine is to deliver the highest quality and most relevant content to the end user.
If you are creating good high quality and relevant content in the form of articles, the search engines will index your content, rank it high in the search engines, and give you backlink credit for it. There are two types of backlinks.
You can have reciprocal links which are two-way links that link two websites together. For example, if you and another website both link back to each other, this is a reciprocal link.
Search engines will give you credit for this as a backlink, but they do not particularly care for reciprocal links. Search engines much prefer one-way backlinks.
The additional benefit of article marketing is that when submitting your article to directories, the article directories allow you to place up to three anchor texted backlinks. If you are a smart marketer or at least have a semi-functioning brain stem, you would link back to your website with anchor texted keyword phrases for keywords you'd like to get ranked for in search engines.
To make sure that you do this properly, you are going to need to avoid some common mistakes. First, you do not tag your pages with relevant key phrases.
This is the most common mistake that many webmasters made. Title tags are words that appear on the top left hand side of your Internet browser.
You must place keywords in your Title tag because search engines give a lot of weight to it. The title tag is like the Title of a book.
It tells readers what the book is about. Likewise, the title tag tells search engines what your website is about.
If you are trying to get higher rankings for a keyword but it is not present in your title tag, it is very hard for search engines to award you with high rankings. Therefore, make sure that your title tag describes the content of your page and place important keywords right at the front of it.
Next, you do not have enough content or your content is outdated. SEO is more than just tagging your pages.
You need to have enough content for search engines to read. To rank high on search engine listings, you must place keywords in your content.
Moreover, if your website content is outdated, search engines will visit your site less often, and thus view it as less important. This also prevents your site from getting higher rankings in search engine listings.
Last, you optimize the wrong keywords. If you are trying to optimize keywords that are too generic, it is very hard for you to achieve success from your SEO effort.
This is because you will get yourself into a more competitive battlefield with other optimizers. So, spend some time to do your research and look for key phrases with lesser competition but relevant to your business.
Remember that if you optimize keywords that are not relevant or too generic, even if you achieve high rankings for them, there will be no conversion. Using this type of advertising and avoiding these common mistakes will help your website and company in undeniable ways-try it today!
by: Tommy Greene
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