Keyword Research And How To Do It Well

To be on the first page of a Google search keyword research is a must

. This is the only place to be considering the fact that people do not bother to go beyond the first page when they are searching for something. Researchers have found that exactly 42.13% of the people who perform a search will click on a link from that first page. Out of the hundreds of pages that come up from a search nearly half of the Searchers do not think about clicking on all the other pages. That really tells you something.

This means that the first page is the place to be. How do you do this? Keyword research is the key to being on the first page. Check out what your competition is doing first. You know that the websites that are on the first page have done the right things to get there; you have to find out what that was. One thing you will want to look for is the age of a website. Lucky websites that have been around for a while receive higher rankings by Google. If you know that your website was created yesterday and the website you are competing with is 10 years old you can decide to move on to another keyword to target.

It is not just the age of a website that you have to concern yourself with; you can also look into the page rank of a website when you are doing keyword research. Page rank goes from 0 which means the website is not worth anyhthing, to 10 which means the website is absolutely fabulous. Sometimes you may find that there are a few websites with a page rank of 0 and it would be easier to compete for a keyword against these websites, but I wouldn't try to compete with a website that has a rank of 10. You can find out the page rank by adding a plug-in for Mozilla Firefox which can be found at http://addons.mozilla.org/addon/321.

There are also the number of links that point back to the websites on the first page. These are known as backlinks and they can be found at http://siteexplorer.search.yahoo.com. You will want to beware of websites that have hundreds of backlinks and look for another keyword; it may be advisable to continue your keyword research to include a website that does not have quite so many backlinks pointing toward it. You can also get to work creating backlinks to your website that will rival the backlinks of the other websites, a good tactic anyway.

There are also backlinks that point toward the domain name and it will be part of your keyword research to take a look at this statistic, also. If the domain has hundreds of backlinks, just like in the example in the last paragraph, the competition may be too fierce for you. The place to go to look into these backlinks is http://search.yahoo.com. After you have found a keyword phrase that contains websites on the first page that are not stiff compeition for you, give aiming for the first page a try!

by: Alicia Kellon

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