Importance Of Google Plus Ones In The Online Marketing Strategy Of Small Businesses

The growing popularity of the online social networks has forced major search engines to upgrade their search algorithms

. Within last few months, Google has upgraded its algorithm several times to provide searchers with the latest and most relevant search results. The algorithms upgrades also intend to force webmasters to concentrate on improving the quality of content posted on their websites. So many organizations have to completely revamp their internet marketing strategy to maintain the search engine ranking and visibility of their websites. But the popular online search engine has offered a number of efficient and effective online marketing tools to the website owners to divert organic traffic to their website.

Use of Google plus Ones: Google has designed plus ones as an alternative to the traditional search algorithms based on backlinks and keyword density. The feature aims to assist and encourage internet users to share the information liked by them. For beginners, the feature may seem identical to the Facebook Like buttons. But the plus ones do not allow users to recommend or share the content directly. These options rather assist people to discover and share the content based on the recommendation of the people, who are already known and trusted by them. So these buttons can increase the popularity of your website in a 100% genuine way.

Options to Get Google plus One Buttons: Google allows webmasters to include plus ones in various parts of their website. In addition to the website content and pages, you can even add plus ones to your business ads and search results. When a person clicks on the button, the same will reflect on his Google Plus profile and the website carrying the button. The clicks will also have an impact on the search results. A website owner also has options to buy Google plus ones by spending some amount. Many people even prefer investing funds to buy plus ones votes as part of their SEO strategy.

Easy Sharing of Website Content: When you invest funds to increase the visibility of your website on online social networks and search engine result pages there are always chances that the searcher can skip a specific section of your website. But plus ones make it easier for the internet users to recommend and share the content they like on the web to their friends, family and coworkers. As other users know and trust these people, there are higher chances of content being read and shared by new users. The feature can be used to promote the online ads and ad landing pages of your website.

Increase the Current CTR: Google has also made it convenient for the webmasters to add plus ones simply by including the specific plus one button code. When a person clicks on the plus one button, he increases the chances of the content being shared by others who know and trust him. The action will further result in getting higher CTR for your website, links and ads. The links will further be shared by others on popular social networking platforms like Facebook and Twitter that will have a direct impact on the search engine placement of the content.

by: john corner

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