Importance Of Image Optimization For Online Business Websites

You must have an idea about, Pinterest, a social bookmarking and sharing site based on images

, has become one of top social networking websites in no time indeed. Images and videos are always preferred by the users on a website. Alike text optimization, images are also optimized on several parameters. Interestingly, image optimization also helps websites to optimize their web presence in the online market place. This article defines several ways and strategies to optimize an image based website.

Keyword Selection :

Alike other blogs or websites, SEO process is important in the photo and image based websites as well. If you ignore keyword selection, think again. This is very mandatory and pivotal step of optimization indeed. Choose a right keyword as the primary keyword and create separate posts for images as well. You may also take advantage of heavy search volume words so that every post devised can individually get ranked as well in the SERPs. This will lead you towards a good prospects in the ranking aspects of various kind of searches.

Selection Of The File Name :

Let's start with the file names of the images. Make sure that they should be properly named and formed around selected keywords. Google looks at the file names you decide for images when it comes to the Google image search. Usually people give fancy name to the images. This practice should be avoided with proper and optimize image name.

Using 'Alt' Tag:

An 'alt' tag is a default name for the images that helps search engines to describe the image. If you are also using an alt tag, make sure that it should be a well-optimized phrase carrying the primary keyword and tendered under 140 characters for most precious and better results. Although alt tag is an important entity throughout the SEO process, it signifies more importance during the optimization of photo or images based websites.

Using Text Around Image:

If you create a blog or website and post an image over, ensure that it has certain text around the images. This is however not compulsory but just a recommendation. While crawling through images and pictures on the web pages, Google checks and evaluates the image thoroughly. Keeping related text around the images is always considered as a good practice. Google gives proper prominence to this idea. If you are taking the image and its credentials from some where else, it's a nice practice to give proper credits to the link.

by: RajSEO

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