Importance Of Seo And Company Portfolio For Small And Medium Sized Business

Search engine optimization (SEO) is one of those buzzwords of business

, which become fashionable all of a sudden. Many buzzwords often fade as fast as they appear. But SEO appears to be sticky. So why is SEO so important?

SEO is all about making your business website available to consumers within the first few pages of the search results. A whole niche industry has emerged, where consultants and experts are paid significant amounts of money to make sure that a business website is available within the first few search results. So the question why SEO is important can be reframed as why is it so important to be within those first few searches.

People have a bias for what is easily available. We tend to remember recent accidents and tragedies more vividly than the past ones. We feel that the recent economic crisis was one of the most severe in history. We tend to make friends with people who are easily available. We have a limited mind share for the many unimportant things in life, and our brain remembers only the one most easily available. That is why cola companies strive so hard to make their products available everywhere.

The more easily available they are, more likely the consumer will pick them.

Same principle applies when it comes to websites. The more available they are, the more likely is the surfer to click on them. He will conveniently ignore the ones which are not available. Part of his brain knows that more useful information may be lurking in the not so available results, but the other part of his brain tells him that it is much more convenient to find satisfaction with the first few pages that show up when he types a query in a search engine. Like cola companies, you should strive to make your products available.

A client which has a big brand or reputation can help you get many other projects. To understand exactly how, you have to understanding how branding works. A big brand is like dope. It numbs the ability of the consumer to think. The consumer is willing to put his trust and faith in the brand, and does not want to evaluate the credentials of the seller. For example not many people are bothered if Starbucks is using quality coffee beans or not. The faith in the brand is so strong, that people implicitly assume that quality is guaranteed.

If you have ever had the fortune (or misfortune) of working in a big company; at some or the other point you would have find yourself stuck with a project that seems slightly beyond the capacity of the company. It is usually for a prestigious client who has a big name in the market. Extra resources are deployed for the project and it is completed even if the margins vanish in the course of time. You felt that your bosses are either morons or very malicious to accept such projects. Well all bosses seem malicious, at one point or the other. But there is a good reason why big companies often take projects that make them bleed.

Your clientele not only pays your bills, but it is also a powerful marketing communications tool. It will be much easier to sell to your future clients, when you have an impressive list of clientele. We know it sounds like a catch 22 situation. You need impressive clients to get new impressive clients. But what it means is that you have to work much harder with the first few clients. As an owner of your own business, do make sure that you communicate this point of view to your employees.

About Shanq Web

Shanq provide excellence in the fields of Integrated Web Marketing (iWM) solutions with a whole new sophisticated division of research, strategy, creativity and technology with the passion for professionalism with focused business strategies generate effective and outrunning results in the field of web hosting, website Design & development, E-commerce solutions, and Internet marketing; a complete package of web services.

by: Abeniel Huten

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