Importance of keywords used in Research

Importance of keywords used in Research

Importance of keywords used in Research

For keyword research in the digital marketing category, companies need to select the specific keywords to allow maximum traffic on its website. Thus the word selected by search engine agency should not be complicated to search and should not be easy so it get lost among many other words. Companies need to spend considerable amount of time in determining proper keyword because they are the success mode for them.

Whatever phrase or information any search consultancy wants to provide to its customer on digital marketing site, they must come up with all the possible keywords through brainstorming , which could be used by users when look for that particular information.

On some digital marketing web pages, companies should do research by themselves, and find out the ranking of their search results, this way they can also get an idea about digital marketing words or phrases used by competitor's consultancies. In order to improve ranking on the web, digital marketing search log can be used. This way search agency can find out which words are used by users most often.

Apart from that log on the digital marketing sites can also give an idea that whenever customers visit any company site, which page and content they normally go to. A good idea is to divide the entire process into two main parts; one with the lengthy keywords but less traffic; and other with short keywords but more traffic. There should be a trade off and agency will be able to merge various keywords all together.

The recommended course of action for the above mentioned problem is use of 3 tier methods, first use broad phrase where word selected is short and generic to get more traffic. Second if word is focused, should be shorter, they will invite more digital marketing traffic but all searches will be focused on the keyword. Finally if long phrase, traffic would be less due to long word and higher conversation rates. Long tail words work best when consumer wants to buy something online and look for maximum information.

Now the overall process can be further supported by examples like for broad KW an object could be plates, then dinner plate and finally blue plates. Similarly cost, set and buying process of plate's n focused search and finally some specific brand plates say for 8 set or settings for dinner plates. Similarly using different phrases mean searching for product like Lip gloss online, then comparing their prices which show in purchase process and finally preferring one brand over the other.

It has been noted that new and novel search phrases are being asked and used by users. Around 25% search is done on new word each month. Thus companies and agencies working towards digital marketing should constantly search for words on the web on a monthly basis to find out those in more demand.

Note: Qudos Digital is a leading Digital Marketing Consultancy and can be contacted on 0845 388 5583 or info@qudosdigital.co.uk

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