Improve Data Quality

Improve Data Quality

Improve Data Quality

A manufacturing company sells quantities of an item called Robo Toy.' Unfortunately, it has been recorded under multiple listings: Robo-Toy'; RToy' and 'RboToy'.' One morning, a client calls to place an order for 100 units. Looking under the description Robo-Toy,' the advisor tells the customer it is out of stock. In fact, if they'd looked under the other two descriptions they'd have found several hundred units available.'

Although this scenario is fictional, it describes how duplicate data can lose businesses time and money, whilst also jeopardising its relationships with its customers. Ideally, each discrete unit of information stored on its database should be the result of a process that concatenates data to form a single and definitive view of that person/product/organisation. In order for that to happen, the business will need to use a recommended dedupe software package.

The purpose of a good dedupe software program is to provide a business with a one-glance view of each discrete unit of data it owns, so that it can rely on that information and use it to accurately guide its decision making. Without dedupe software, duplicate, unsynchronised data will be inevitable and the resultant effect will be a logistical function that is informed by unreliable tranches of information.

The Purpose Of Dedupe Software

Data duplication is not inevitable. It can be avoided by downloading valid dedupe software from an online source on to your system that will then delete duplicates accordingly. Naturally, a range of different deduplication programs exist and so it is important to undertake thorough research in order to determine which one is right for your business. This can then be used to help define an effective clean data strategy for your business. To be clear, these deduplication programs perform a cleansing function. This process must be made distinct from data profiling, which is a process that companies follow in order to understand their data what it is, where it is, its strengths and its weaknesses. Once this understanding has been developed, companies can find the best data cleansing tools online and use them as part of a carefully considered strategy to improve the integrity of their data.

Types Of Dedupe Software

Broadly speaking, a good dedupe software package should work at each level of the data life cycle to ensure that all your stored information is complete and accurate and can therefore be relied upon by others who need to make important, data-centric decisions about your business. That said, each program will be capable of processing records at different speeds and the phonetic remit will vary in each case (so check what languages are supported before purchasing).

It goes without saying that each deduplication product will be biased toward a particular function. Do you want to buy a recommended fuzzy matching software program, or are your priorities focussed elsewhere? Also bear in mind that some deduplication programs are designed to work with particular types of datasets (for example, Microsoft Excel).

So long as you've profiled your data adequately, and have prioritised accordingly, you should be able to find the best dedupe software program for your business.

How Can We Help You?

Having read this article, and visited some of the links we've made available, it's possible that you may have further questions about the subject of data quality and the steps that you can take as a business to improve the integrity of the information you hold. Whether you'd like advice on a particular aspect of deduplication (for example, how to remove duplicate records effectively) or have a more general question, please contact us.

We look forward to hearing from you.

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