Improve Your Sales With A Double-sided Business Card

Exchanging print business cards is one of the most basic and familiar action for every business owner and marketer

. Hence, business card printing is the most common form of marketing tool that a business owner should never be without.

In the business world, handing out your business card is essential. Its like going out to battle. You can never go out without artillery of some sorts because youll just get yourself injured, or worse killed that way, in the same manner, that you cannot go out without any business card to support you during networking activities. Or else, you might find yourself ignored every time.

A business card printing is one marketing tool that people expect from a reputable business. Without one, you can kiss goodbye any idea of success you might have for your business. Its just that important to your brand image.

On the other hand, some business owners, when they do have business cards, often hand them out blindly. Theyre not thinking about what their card can do after they swap hands. So if youre like this type of marketer, do you know how your recipients feel about your business card? Do they put your business cards right away in their pocket for safekeeping? Do they look at it and find it interesting? Or do you see your recipients put your card away without even glancing at what it has to say?

Most business cards fail to impress simply because of what they dont have in their design. And what these cards dont have is extra information that can lead to more interest and appeal from your target clients.

So you might ask, Where do I put that extra information? I dont have enough space in my cards! Actually, you do have the space. You just dont utilize it enough. Its in the backside of your business card.

You heard me right; that back part is prime space that you can use to include important facts and details that can help you further sell your business to the one holding your business card. You can incorporate valuable offers and exciting incentives that will increase the value of your cards. By using the backside, you can make your target clients know the worth of holding on to it.

The next question now is how do you make your target clients turn your card so they can see what more is in store for them? Including a call-to-action to turn the card over is one way of getting them to look at the back part of your card. Something like Flip this card over for a freebie! can do the trick.

So once you made your recipients turn over your card, its what you have to offer at the back that would make a lot of difference. Researching and learning the hot buttons that you can push to turn them on to your business can go a long way in getting your target clients interested and put value to your small but very strong business card printing.

by: charen smith

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