In China Groupbuy Sites And Social Networking Is Becoming Integrated

In China Groupbuy Sites And Social Networking Is Becoming Integrated

Last month, the domestic groupbuy site established by Tencent and Groupon -"Gaopeng" formally was launched, and made the industry extremely nervous. However, the Gaopeng had just arrived, the groupbuy market has popped up a new spoiler --- KaiXin network,one of the Chinese biggest social networks also claimed to put the layout of groubuy market, through its tens of millions of users. In fact, now social networks start to enter into groupbuy market,at the same time, groupbuy site also engage in social networking.

"High-end groupbuy market is very limited." China bulk wholesale eletronics e-commerce company ePathChina analyst said, "In fact, many Chinese groupbuy users like to buy goods sold at bargain prices, such as housewives.they pay more attention to low-cost, high discount things.Now most of the best-selling of groupbuy sites are tens of dollars things, so the position of Gaopeng may not match the mainstream consumer groups. "

EpathChina analyst noted that aside talk of Gaopeng, the entrant who we should be much concerned about are Facebook, KaiXin and other SNS platforms, as they may create a new social groupbuy model, and directly competite with the traditional model. "KaiXin and other social networking platforms all are based on a variety of interactive applications, they are able to mobilize huge consumers resources to create a timely, rapid, accurate and easy groupbuy environment," according to epathchina analyst Kevin Chou.

A person in charge of KaiXin networks have confidently said that hundreds of millions of users of KaiXin can provide users with a lower discount. From the business point of view,KaiXin network can be used as the most convincing WOM platform. The user experience can be diffused spread through Friend Space and affect large amount of people far more than the number of groupbuy.

In addition, Yide Huang,the CEO of China discount electronics store ePathChina stated that if the traditional groupbuy sites want to attract users, they must launch a good product every day. But for the social network users, their primary purpose is not groupbuy, even without a good product, they will still log in their social netwoks accounts.That is, social networks more easily maintain a large user base.

In fact, now social networks entered into groupbuy market, in turn, part of the groupbuy sites are also developing social functions. According to one epathchina Yide Huang, a Shenzhen groupbuy site has planned to launch a large on-line community. Through the SNS platform, users can exchange the groupbuy experience, share the product use experience, at the same time, businesses can also to maintain communication with users, improve service quality.

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