In The Pipelinegoogle Negotiating For Cloud-based Locker

Rumors started to circulate that Google will launch its new digital music service which will involve cloud based digital locker

. This service will enable users to store their music for $25 on an annual commitment.

Google has started reaching out to different record labels hoping that they will jump into the deal which will allow them to share access to their music. Part of the deal involves a feature that would let online users to listen and browse through the online store without purchasing them. Instead of downloading the music file, users will just need to store them in the music locker then listen to them later on.

Unlike the conventional way of purchasing music file which only allows 30 seconds of snippet; Googles music service feature will let its subscribers friend to listen to the purchased music files at least once without having to buy it themselves.

This idea of offering a digital storage locker is actually a retry from an initial attempt made by another company a decade ago by MP3Tunes website owned by Michael Robertson. He was the first to launch internet based music services at this website. He introduced this kind of music service adding online streaming of music but his initial attempt puts him in a lawsuit with Universal Music.

Part of Universal Musics lawsuit against MP3Tunes was emphasizing that the latter was violating copyright issues by acquiring music files illicitly. At present, MP3Tunes is battling another lawsuit with another record label, EMI for the same case of music copying.

Googles attempt to connect the public to its cloud based music services would have been the first time since the failed attempt of MP3Tunes. While streaming providers like Rhapsody and MOG have invaded the industry of online music services, there are some of their features that users dislike. Most of them still prefer to download the files onto their computer. Maybe they have several reasons of not trusting the online locker.

Following MP3Tunes attempts to introduce online music locker to the public were Apples Lala which would have been iTunes version of online locker. Lala has ceased operation. Another player is Best Buys newly acquired Napster.

Establishing another media service is Googles way of expanding its social network. With the desire of record labels to continuously profit from online users, selling the rights remains impossible.

Google has tried every means to convince the big record labels to let them take over the media industry. In fact, it has hired a lawyer who will take care of the negotiations on every piece of the way. Whether the record labels would sign in the deal with Google or not, remains a question to most of us.

This thing is for surethe profit, generated and project from the music industry will never drop hence the interests of record labels to take full control of the business remain. It will always be the music giants prerogative to protect copyrights of its artists. This has been the way they have been doing business.

by: Alma Ewell

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