Any Webmaster is primarily concerned with the ability to increase conversions to his or her website. Defining this statement is put simply as the total number of visitors to the website for a special offer divided by the total number of visitors to the site over a specific time frame. In math terms this would be best described as if there were ten thousand visitors to the site and two hundred and fifty people bought a product or opted into a mailing list, then the conversion rate would be two and a half percent.
Most conversion rates are around one to one and a half percent. Larger companies can have conversion rates of around fifteen percent, however this is the exception rather than the median. Webmasters should measure these figures, so that they can track results in terms of return on investment.
The rates should be viewed every day and then tracking should be done monthly, every six months and yearly. Should any site changes be made, the Webmaster should track right before and right after the changes have been implemented.
When it comes to do with anything relating to the website, webmasters should test before spending any money. Changes should be made gradually and responses thereto should be monitored carefully. Any responses should be measured and noted before other changes are made to the website.
For conversions to increase, the Webmaster should reduce the time it takes for the site to load. Pages should load fast and Webmasters should take into account people who still use dial up Internet access as well. It is important to note that there are many people who still restricted to dial up speeds.
Forty three percent of the visitors will leave a website if it takes longer than twelve seconds to load. Graphics take a long time to load, so Webmasters should optimize the graphics. Removing graphics that do not support the message of the website is pivotal if the Webmasters wish to increase conversions on the site.