Increase MLM Sponsoring Using Business Cards

Increase MLM Sponsoring Using Business Cards

Effective MLM sponsoring takes a constant supply of top-notch leads coming into your prospecting pipeline daily. Whether your prospecting focus is primarily online or offline, it is ciritical to always be using a number of prospecting techniques for maximum results.

Even though our focus is primarily online, for years I have taught our team to find top-notch prospects using business cards. The technique I teach has nothing do do with distributing business cards or drop cards. I'm talking about collecting other business people's business cards.

This is a free marketing method that is easy to learn, easy to train new people in your organization to use. It is a very non-threatening technique that allows you to be selective about who gets into your prospecting pipeline. It can create as many prospects as you need. And, what I like best, it gets terrific results!

As soon as you get in the habit of looking for them, other people's business cards are easy to find and collect. Look for neighborhood bulletin boards and boards at gas stations and convenience stores. Business cards can be found in racks or on the counter at almost any kind of small business.

It's important to just collect cards of people who seem like the kind you would like to be in business with. I look for professionals and those who have an entrepreneurial look or sales background. Real estate, insurance, other networkers all make great prospects.

I have had best results with real estate professionals, not just because of the current real estate market, but because they do basically the same tasks we do. In real estate, their income depends on their performance. Realtors talk to people and establish relationships...just like we do in network marketing.

Each time you pick up a business card, be sure to write the date and where you found the card on the back of it. Then it's just a matter of approaching that prospect to see if they are at a point where they might be open to looking at another stream of income.

The simplest means to approach them is by email. The key is to see if they are interested in learning more rather than to immediately try to introduce your business to them. Here is the outline of the approach email we train our business partners to use:

Hi Bob. I found your card at the gym. I am with company XYZ. We are looking to expand in your area. I am searching for a business professional who can help me and earn a substantial second income along the way. May I send you some information for your review and maybe set a time to talk later? Thanks.

The phone approach follows a similar outline. Again, the sole purpose of the phone call is to find out if they are open to looking. It is a mistake to try to sell them. Done correctly, the entire telephone call should take less than 60 seconds.

Get in the habit of collecting business cards as part of your daily routine. There is no easier way to selectively pre-qualify your prospects, fill your leads pipeline, and increase your MLM sponsoring.

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