Indulgesocial.com's Retail Rescue: New Customers, Great Exposure, Awesome Feedback

Can you ever have too many clients at once? Social-coupon retailer Celia Storm of

Icon Hair Studio was swamped after her salon's special offer for $90.00 Brazilian Blowouts ran for a day. She was booked solid for weeks, and worked 'till her arms ached. Happy? Ecstatic. How about a 1,000% business increase? By setting a break-even price, she made money on the sheer volume, scored repeat customers and instant referrals from the first happy burst of coupon users. When are too many clients ever a bad thing? Only when they feel disappointed. In the face of sudden popularity, even if it's clearly a feeding frenzy based on price, excellent service is paramount. Celia is absolutely convinced that social-coupons saved her business, and that she could not have done it alone. Social-coupons are the key to new clients, and the trust that an established hub-site brings to play is major. No one really wants to pay an unknown, solo salon in advance. However, most trust the established social-coupon networks, like Indulgesocial.com. The top coupon companies; Living Social, Groupon and now, Indulge Social, conduct a screening process to determine the legitimacy of the business. This is what appeals to online bargain lovers; trust and quality, at a killer price.

When business is slow, bold innovation is the retailer's secret weapon, and sometimes it's not rocket science, just a grassroots intuition that launches a billion dollar business. Andrew Mason CEO of Groupon, recently shocked the world by turning down a 6 billion dollar offer from Google, because he didn't want to 'alienate his people,' and compromise his principles. He is raising his own expansion capital, which is projected to result in a company valued at 7.5 billion. This is a 'small business is big business' mind set, and a shining example for the 'mom and pop shops' that have revived as a result of the social-coupon revolution.

Social-coupons are a Godsend for small businesses owners, with limited resources. Intensive branding, marketing and advertising are the obvious solution to sluggish sales, but most simply can't afford it. Just getting a functional web site up is a major challenge for most small businesses. Social-coupon sites like Indulgesocial.com set an online honey-trap to target and attract new clients. This is no small feat; it requires considerable technological resources, strategic marketing outreach; algorithms assessing demographic patterns and a thick web of email addresses. Indulgesocial harnesses the successful matrix of Facebook and Linkedin; building on established connections of friends and associates. With Indulgesocial.com, small businesses get a remote team of other retailers, that creates a rippling wave so powerful, it begins to generate it's own leads by inverting the process to draw the clients to the retailer. With offers for services that clients cannot not resist, at prices so tempting, that gifting is a natural 'feel-good' impulse, at social-coupon sites like Indulgesocial.com, what goes around, comes around.

by: Laura Fitzgerald, Media Relations

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