Industrial Upgrading In Guangdong Under The Rising Tide Of Smes In Transition - Appliance Industry,

< BR> Guangdong as the first reform and opening up coastal areas

. After nearly 30 years of development, the economy in the nation to the forefront. Many

Washer

, Radios, tape recorders, music players and other electronics industry gathered. But with the pace forward, many industries began to decline from the prosperity of the year, the Guangdong industrial age began. Together by the U.S. subprime mortgage crisis, making the final export to the United States accounted for 40% of total exports of the province of Guangdong Province has a considerable influence on industry. In the Government's guidance and support industries in Guangdong began to shift the introduction of dynamic upgrades.


Is gradually aging industry: radio, Walkman


Reform and opening up, Guangdong was the first place, its upstream and downstream mature and complete, intensive development of economic model plant industry groups, many success stories for future development of a reliable basis, with the first to eat crab Dongfeng reform, such as

Rice cooker

, Radio, Walkman, electric fans, microwave ovens these industries in the nation, Guangdong has been the forefront. However, with each product development cycle, as the year of VCD disc players, Walkman, radio industry, although the top of the list of these, but after several years of development, gradually began to

DVD

, Blu-ray DVD disc players, MP4 / mobile phones instead of erosion, even among the highest in the country to achieve its market giant cake in the industry is quite limited, such as income / recorder of this industry, Dongguan, an old collection / recorder basically the country's first business However, the industry also is but a mere three or four billion, it even hung the radio number one, but the extent of its value relative Gree, Midea this

Home Appliances

Mother ship terms, can only be considered as an SME.


Response to the aging of industrial restructuring - Guangdong boss a heart according to Dan-


Many enterprises in Guangdong have been doing the export list. In the case of the export environment of applause, many companies have been very good appliance, has been secretly hidden in the province of its industrial manufacturing, such as the original coffee machine, toaster, fryer some export enterprises specializing in exporting, OEM's list. However, with the aging of some industries and exports to the U.S. Environmental pale, many enterprises or switch to other trades, or a triumphant return troops to the capital fought internally. However, veterans with Dongguan Gold Group, a lot of words to describe the mentality of Guangdong is the boss: "After all, do the manufacturing industry started, and still hope to find from the manufacturing sector in re-starting point for new development." So as

Cooker

, Electric pressure cooker, LCD TV, mobile phones, MP3, MP4, digital electronic photo frames these new emerging in recent years, created a peer farther red and there is a certain group of funds with such a strength and a certain background connections, full of ambition aspirations of the company to join. Has been low-key as the original, and 34 specialize in export markets deep plowing, the ad under the concept of re-packing a lot of people's eyes to medium-sized enterprises started.


To the front of medium-sized enterprises: Sentimental "peanut show"


The household electrical appliance enterprises have applied themselves with simply producing the original OEM, export, all of a sudden people start planning for transition to the present, will greatly test their PR capabilities and adaptability. And the National United States,

Suning

, TCL, Haier, Changhong and medium-sized enterprises compared to those levels in the brand marketing plan has a significant difference, still in the very blue astringent, in fact, many companies have enough to get a small PR agency dispatch, but this is only the most basic level, for meeting once or twice a year, so also, in name only for the anniversary, new conferences, etc., companies are willing to spend several hundred million out of a will, Shangri-La, a five-star hotel room for a set that dozens, way or another several hundred people, do not sign the bill to the brow with a frown, an influential government officials will be invited leaders came to power several of speech, then later, out of millions of Toru heap becomes a non-off final dealer orders will not buckle, hundreds of dealers all together in one place, Juzhejiubei shouted "capacity for liquor is sold," seems appropriate in the dealer area, but the impact from the news media respect the brand appears to be a meeting to have much branding power?


The government hundreds of millions of "amnesty" thrust industry transformation


If some medium-sized enterprises to participate in the meeting when the dealer would have such a feeling: Guangdong enterprises closely linked with government relations.

by: gaga

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