Industry Insight Into The Changing State Of Advertising Jobs In A Digital Age

. This month we sat down with Carl Eatson (Creative Director, Elvis Communications) for an insightful and entertaining chat that includes some great career advice for grads, a look at the changing state of advertising in a digital age and what makes an ad man tick

How did you break into the industry?

I started as a studio junior at Capital Radio and worked my way up. I didnt actually plan to end up a creative director.

What advice would you give to someone trying to break into the industry?

A lot of agencies are looking for all round good thinking. Not just digital, or DM youve got to be thinking about the big idea all the time.

Tell us about a time a candidate impressed you

One time a candidate left on my desk a Lego creative man. And you could take his head off and put different heads on it. It was a really unique idea that grabbed our attention.

What do you look for in a candidate?

Enthusiasm and someone whos hard working. Someone who can muck in and get their hands dirty. Not pretentious, not arrogant. Our current placement team are willing to everything and anything and thats a great quality to have.

How do you keep up with industry trends?

My iPhone. Id be totally lost without that thing. My kids, too. My 15 year old son is like our IT department and that helps.

What are your industry peeves?

Arrogance. And big agencies that think they can just buy the latest talent, but dont know what theyre buying or what they can do with it.

Whats getting the most play on your iPod?

Two things: The Motors, Airport I love that record. And Patrick Watson.

For more advice on finding advertising jobs and looking at it future prospects, check out the Major Players website at http://www.majorplayers.co.uk/.

by: Charley Caines

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