Industry Outlook: continuing strong recovery in household appliances - LCD TV, appliance sales - Network Appliance Industry-hc360 HC

Industry Outlook: continuing strong recovery in household appliances - LCD TV

, appliance sales - Network Appliance Industry-hc360 HC

In

Appliances to the countryside

, Home appliances, "TM" and energy saving products and other related policy support projects that benefit under the appliance industry has taken the lead recovery. 2009 1? August, household appliances (including household electrical appliances and home video equipment industry)

Sell

Income of 670.4 billion yuan, down 3.57% year on year, but 6? August sales rose 5.0% year on year. 6? August home sales of audio-visual equipment industry 97.68 billion yuan, down 4.3%, up 7.2 percent the previous quarter. Household electrical appliances manufacturing industry sales income 184.75 billion yuan, up 10.6% year on year, up 17.4 percent the previous quarter. Active in the domestic market is the main driver of the recovery appliance industry, the product of domestic data show strong domestic sales of the industry has a huge stimulus. Home appliances exports fell to a narrowing of the lower this year, the export base while also lay the foundation for next year's export performance. Sub products of view, household appliances production and sales of major products have a certain level of growth. In the energy-efficient

Air conditioning

Energy subsidies under the policy, the gradual recovery of domestic demand air-conditioning, in May to achieve positive growth in domestic air-conditioning; in June, July, August there's hot weather across the country, the domestic air blowout occurs, air-conditioning industry, monthly sales were up 8% , 26% and 29%.

Refrigerator

Industry domestic sales growth, in July and in August domestic sales were up 99% year on year and 100%, 1? In August rose 41%.

Washing machine

Industry growth is relatively stable, 1? August total sales growth of 1% of the total, basic, and last year.

LCD TV

Continued strong demand, export and domestic sales are increasing in parallel, 1? In August domestic sales grew 69%, 37% export growth. Appliance industry for the next few months the trend, we think that will continue to maintain the rapid growth trend. Although the air conditioning industry in August inventories started to grow the chain, but inventory levels and still not achieve a reasonable level of domestic-scale matching, additional inventory will continue. Refrigerator in the "home appliances to the countryside" in the continued selling season should not only understand the demand for the more important reason is that in rural areas of the refrigerator market in a rapid spread. 4 quarters into the washing machine sales season, "home appliances to the countryside" and home appliances "TM" policies help improve sales. First half of 2009 real estate market rebound has lagged effect on the demand for home appliances, which is air-conditioning, refrigerator and washing machine sales support provided. LCD TV

Panel

Adequate supply of various types of LCD TV panel prices fell across the board, which for the promotion of rapid growth in LCD TV sales are favorable factors. Present, some developed countries, economic recovery, the market demand is slowly recovering. Chinese home appliance exports started to improve, the industry exports in July down to single-digit decline for the first time, exports fell in August continued to decline. July

TV

Exports for the first time from negative to positive, in August continued increase (7.3%), exports in August fell for the first time air conditioning narrowed to less than 20% (19.35%), washing machines and refrigerators export situation would be repeated. As more complete digestion of foreign importers stock market to increase sales and raise expectations of future demand, additional inventory will increase the driving force importers. Short, four-quarter domestic appliance industry is expected to continue the momentum of rapid growth; slow rebound in the global economic situation and the role of base effects, the export growth rate will be improved over the previous year. Appliance industry will further the recovery, return to its normal growth path.

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