When the economic decline occurred I began to understand that opportunities for development
in my area of business were limited and if I was going to find economical victory I would have to take a look outside of the conventional work atmosphere. For this cause I began to pursue the possibilities that exist with creating my very own online business in order to meet customer demand. Initially I discovered what I consider to be success because I designed a site and consumers located my business and made purchases. Of course over time I began to understand that the success I had accomplished was considerably very limited when you look into the grand plan of the on-line environment. This is why I made the decision to pursue the opportunities that exist from advertising with Facebook. From this decision I was able to take benefit of incredible possibilities such as getting additional exposure, taking advantage of target advertising, and enhancing interaction opportunities.
Gaining Additional Exposure
When I first started my on-line business I did not fully know the real exposure I could take advantage of by using a worldwide marketplace. Not only am I able to get into a local customer base but also have the potential of reaching clients on a national or universal scale. In order to achieve this in the most efficient way possible I found that using advertising with Facebook opened many doorways while trying to reach these thousands of potential consumers. By creating a profile on a very popular network such as Facebook, I was able to develop a secondary site that consumers could easily access in order to reach my main website on the Internet.
Taking Advantage of Target Marketing
One more opportunity of the way I was able to enrich my business was seen with taking benefit of the targeted marketing available with advertising with Facebook. Clients freely offer thorough information about their lives and interests which social networks can then filter in order to perk up the advertising ability of a firm. Now I was able to reduce my marketing expense by only advertising to clients who share a specific relevance to my company. This saved both time and money as I reached a better number of interested parties.
Enhancing Communication Opportunities
The third advantage I was able to capitalize on from my investment into marketing with Facebook was seen with enhancing interaction possibilities. Regularly speaking with customers is very significant and with Facebook I was able to interact directly, through the use of my company wall, and through the use of my consumers walls.
Each one of these sources were opportunities I was unable to take benefit of by investing in the possibilities that exist with advertising with Facebook.