Innovation? Of Financial Turmoil To Resolve The Crisis Under The Small Household Appliances -

Subprime mortgage crisis triggered by the global financial turmoil from Wall Street to a global hit

. Bear the brunt of the Chinese market is also affected by the financial and property market. Updates or new home housing residents in the amount of reduction, which directly affect

Home Appliances Sales. According to incomplete statistics, in particular, a number of big screen

TV And three-door Refrigerator , High-end home appliances significant decline in sales, compared to

Small appliances The impact will be much less, such as

Microwave ovens , Soybean milk machine, smoke cookers,

Water heater So that consumers will not buy property to update these products.

Although part of the sub-prime crisis makes small household appliances export-oriented companies suffered heavy losses, but the other part of the independent brands is still full of vigor, because many of the needs of small household electrical appliances in China. This year the domestic companies engaged in the first three quarters of small household appliances sales were up sharply, especially soybean milk as the main industry, the most prominent listed companies in nine Yang, Yang shares nine of the third quarter net profit of 168 million, substantially higher than last year an increase of 128.47%. It can be seen, creating a market demand of products will certainly bring great sales and profits.

Need for strategic brand marketing, said Feng Bo, director of planning agencies: the financial crisis first part of the OEM business to be affected. The impact of the global economic downturn, the industry continued weakness in the supply chain, rising raw material prices and supply uncertainty, corporate orders dropped sharply, and the OEM business in the short term is difficult to pass cost increases to consumer prices, so the overall gross margins continue to fall . Coupled with labor costs and exchange-rate appreciation, but also corporate profits, "worse" can not close into their escape fate. From the industrial development process and the general regulation of changes in the environment will promote and facilitate industrial restructuring. Small household electrical appliances industry wants more health, more positive development, it must adapt to the macro environment, from extensive development to the development of fine type, find out their position to create and stimulate the potential market demand. In this process must be a new round of industrial restructuring, product innovation, environmental protection and energy saving, strategic layout will undoubtedly be the main theme of the process and key words.

1997 The financial crisis has a lot of business lessons, walking on two legs most of these enterprises, which export both. Investment in product R & D focus, focus on improving the added value of products, to gradually change the practice of pure OEM and create their own brands and develop the domestic market, improving product technology content, increase the international competitiveness of products.

No doubt that innovation will be the future development of small household electrical appliances industry occupies a central position. With new materials, new technologies are born, the product replacement cycle is shorter and shorter, innovation has become the small household electrical appliance enterprises to enhance competitiveness of key industries and even directed a "reincarnation" and

Fan No doubt this is innovation through the industry to find a "self-salvation" model of.

In Air conditioning Squeeze the market, the fans once the market shrinking, and through the fans lean on behalf of Le Meridien brand specially designed for manufacturers innovation, their products are received by the market. Airmate 2004 products to market disruptive "tower fan air," not only changed the appearance of the traditional electric fans, air quality is improved. Amy's "A tower air fan" in 2005 sold a total of 18 million units, and for a time a serious situation out of stock, exported to Europe nearly a hundred countries, profit margins far higher than other air conditioning products.

Innovative small appliances to meet the international market is also key, as the global economic recession in 2008, when mainland counterparts fan products average shipping prices to more than 10% per year decline, down to less than 10 dollars, Ai The average price of U.S. special the fans move up to buck the trend, reaching 15 dollars each; when peers enter the small household appliances for the overseas chain store and scheming, the Amy has become a special Toshiba, Sanyo, Germany, good luck up, France and other famous brands Cyber suppliers.

Small appliances for the future development of strategic layout is essential. In eastern China, a variety of industry chain are maturing, competition between enterprises become increasingly saturated, rapidly rising labor costs, need to plan carefully for the small home electrical appliance industry, on one hand, we must accurately locate their own development, as development of what products and services, economic development should also seek more space, more close to potential markets.

by: gaga

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