Innovative Link Building Techniques

Effective link building techniques are primarily designed to meet the Internet marketing goals of a particular website

. Present below is a list of a variety of well-known as well as uncommon link building techniques:

Directories: They are still a valid and valuable way to build links. With regards to this technique, always make sure to use your keywords in the description, vary anchor text and make your title fields as natural as possible.

Top Competition: This technique can increase the traffic towards your site. In this strategy, you need to search Google, Yahoo or MSN for each of your important keyword phrases and make sure you make it a point to attempt to get a link from each page. You can always use a spreadsheet to categorize your work.

Link Searches: There is always room to improve this old technique. However, the priority here is to use different search engines to search for pages that let you add a link. The following searches can be experimented with: intitle:add+url "keyword phrase", intitle:add+site "keyword phrase", intitle:add+your+site "keyword phrase".

Article Writing & Submission: Writing unique, informative, relevant and valuable content about your subject matter for your own site is very critical. Whats great is that its also a great way to generate quality links from other sites.

Forums & Online Communities: Building links through forums is generally considered spam, however, forums can act as a valuable link building tool if proper methods are employed. The aim of joining a forum should always be to learn from or contribute to the community. However, this does not take promotion off the table, as long as it remains on topic.

Blogging & Comments: This technique can get you natural inbound links. Always remember that the key here is to make sure you comment intelligently and relevantly & about the specific topic in the blog. You can even try to comment on blogs that deal with related subjects, hence, there wont be any harm if you use your keyword phrases. But, here too, make sure the commentary left by you is relatively long. For example, if your site is about pink country T-shirts, then having a 'name' of PC-Tshirt-Man can't hurt you, but Pink-Country-T-Shirts is probably not a wise idea.

Press Releases: Generally PR's written by professional SEO firms contain well placed keywords, a carefully worded title and a link. A well-written press release may even gain the attention of some larger players in the new market.

by: John Lelan

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