In today"s modern world, business is not only about manufacturing products and keeping a track of an entrepreneur"s balance sheet
. It is much more than this in the competitive environment where every marketer strives to gain monopoly in the market. Business involves manufacturing high quality products and delivering world class services to the customer. Customer satisfaction has become a primary concern.
In the fast-paced world, a customer desires for convenient and easy access to quality products and services. Internet has become a means to connect the whole world together. It has played a significant role to bring merchant and the traders or entrepreneur and the customers on the same platform. They can get in touch with each other and interact with each other through Internet. As a result of the convenience of using World Wide Web, e-business has mushroomed across the Internet.
E-business means carrying business transactions by using Internet. It is also called electronic business. These solutions are further divided into B2B or B2C. The B2B means when the marketers running two different industries interact over the Internet. For instance, a manufacturer of cotton garments uses net connection to get in touch with the supplier of the raw material of the cotton. B2C means when an entrepreneur gets in touch with a prospective customer of the products. Benefit is that as a website owner you can easily display your products on the web pages. A marketer can also display the offers made, gift packs or concessions along with the purchase of the product while carrying on B2C business. In this kind, there is no involvement of a retailer or wholesaler in between an entrepreneur and the customer. A customer can directly solve his doubts and queries by a merchant. This also promotes the relationship between the customer and the merchant. Such kind of online transaction saves time of a marketer and customer, on one hand, and on the other hand, it saves time of a marketer and the supplier or trader. Marketer need not to spend time and money on facilitating and maintaining the business transaction. You can have a competitive edge in rendering quick service to an organization.