Integrated Washing Machine Business Groups Want The United States "take A Second Look" -

Little Swan, Rongshida, U.S

Little Swan, Rongshida, U.S. 3 brand deep integration, with the October 21 Midea Electric, Little Swan, both daily limit of stock prices, America's Department of washing machines full disclosure of integration plans. All along, the United States in the washing machine and air conditioning industry sit tight in the industry, the second position, and step by step to widen the gap with the third company. This time emptying clothes, let the industry's desire to see further big U.S. intentions.

Little Swan Washing Machine business leader

Means the U.S. will be in the capital Royalstar, Little Swan classified as "America's Line", due to the three brand competition between the industry and how to integrate Rongshida, Little Swan, Midea 3 brands and join forces to become the U.S. needs to solve the problem.

10 21, announced on the U.S. electrical appliances, the company intends Royalstar held directly 94,145,000 U.S. dollars laundry equipment company shares, which sold 69.47% stake in small swans, and this as a small swan on the price of subscription appliances to the U.S. non-public offering of A shares.

The estimated value of the underlying asset transactions, 720 million yuan, 8.63 yuan per share issue price, Little Swan, Midea subscribe the number of outstanding shares is about 8340 million.

Washing machine as a small swan main electrical business and as the U.S. subsidiary of Rongshida laundry equipment, washing machine presence in the competitive U.S. appliance in February 2008 by agreement between the transfer of a controlling shareholder of Little Swan has pledged to actively and steadily in the three years to resolve the problem with the competition.

In March this year, the United States by the transferee main electrical

Refrigerator

Business, Little Swan (Jingzhou) Electric Appliance Co., Ltd. 51% stake, first settled area in the refrigerator with its competition. The U.S. appliance sales and subscription options Rongshida laundry facilities, Little Swan shares in issue, a radical solution to the problem of its competition with an important measure. Upon completion of this transaction, Little Swan existing main business will no longer exist with the U.S. electrical company with industry competition.

Little Swan area, said industry consolidation has intensified in the domestic market against the background of international competition, the acquisition Rongshida laundry facilities can be further optimized and improved the company's strategic layout and product mix, long-term competitive advantage, Little Swan to further consolidate its leading position in the washing machine industry.

Rongshida laundry facilities focus on the washing machine manufacturer, with annual output of 800 million

Washing Machine

Production capacity, the market with solid foundation. "Rongshida" brand washing machine in three, four markets and rural markets with high visibility. Little Swan's acquisition of Rongshida laundry facilities, will also have a "Little Swan", "Rongshida" and "beautiful" three well-known brand of washing machines.

Royalstar laundry facilities through the acquisition of small swans can be with the procurement, research and development, logistics,

Marketing

Channels for the sharing of resources to help improve operational efficiency, reduce overall operating costs and upgrade the existing washing machine business, integrated technology capabilities to achieve washing machine business in the capacity and

Sell

The rapid increases in scale.

Structures together with the Haier

pattern Duopoly

Washing machine business in the United States is quietly changing the depth of integration of the domestic washing machine industry structure. Monitoring data from the PRC, shows that Haier, as industry leaders, accounting for 3 percent market share, and beauty as its own beauty, Rongshida, Little Swan 3 washing machine brands, production scale and market share has been second only to Haier , ranked second washing machine industry.

From January to July this year, Haier's 31.74% share of retail sales, Little Swan (11.88%), Rongshida (7.81%), beauty (1.42%) 21.11% share of total retail sales, while the ranks III

Matsushita

, Retail sales share of 10.22%. Duopoly competition has been very clear pattern.

Galaxy Securities analyst Zhu Lijun told the "China

Electronic

Reported that "the reporter said, as a small swan has a strong brand influence, while the United States has a very strong electrical production management, channel management ability, the result of the Little Swan optimistic about future growth.

by: gaga

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