Integrated approach will pass Little Swan "eating" Rongshida? - Little Swan Rongshida - HC network appliance industry

Integrated approach will pass Little Swan "eating" Rongshida

? - Little Swan Rongshida - HC network appliance industry

To the impact of a China Washing machine Industry structure as the goal of integration is approaching the final hurdle, May 19, Little Swan A (000418) U.S. appliances (000 527) both issued suspension notice said the China Securities Regulatory Commission audit committee of listed companies merger and reorganization will be reviewed on May 21 major asset restructuring company matters, in assessing the results of completed and published resume trading. Who is concerned for the industry, "significant asset restructuring" message clearly point to "Little Swan private placement of its acquisition of U.S. restructuring Rongshida laundry facilities," Beauty in the small swans as the main platform to usher in the ultimate big washing machine industry College Entrance Examination.

Industry consolidation platform for leveraging capital

This much capital market and industry concerns, "drama" Little Swan is the protagonist of the platform, general director of beauty is. In the bigger the Small appliances And Air conditioning Industry, the United States and the related diversification locked Refrigerator And washing areas, mergers and acquisitions to become quickly cut into the breach.

2004 11 months, the United States acquired the access plate and Rongshida Maytag Group 51% joint venture stake to 75% of the acquisition to increase their investment. April 2008, the U.S. appliance to 1.68 billion yuan heavily bought 24.01 percent stake in Little Swan has become the largest shareholder. In addition, the United States through the electrical wholly owned subsidiary TitoniInvestmentsDevelopmentLtd. Possession of small swans B shares, representing Little Swan 5.63% of total share capital, that the U.S. electrical direct and indirect holding 29.64% stake in Little Swan.

Few years, washing machine business in the United States that has its beauty, and Little Swan Rongshida three brands to address the intra-industry competition is a must, and this is a beauty to create unified platform for the beginning of the washing machine industry. Around this "universal" strategy, relying on the capital to revive industry consolidation platform. October 8, 2009, Little Swan announced that is planning a major asset reorganization items, small appliances Swan A, and the United States since October 9 both suspended. Little Swan 20 announcement that the company intends to issue shares to buy the U.S. appliance Royalstar laundry facilities of its holding 69.47% of the shares, assets estimated value of 720 million yuan.

Little Swan The proposed private placement to 8.63 yuan / share the price of shares issued 8483. Stimulated by this reorganization plan, Little Swan shares resume trading that is immeasurable daily limit of two consecutive days.

Three-year plan and trade the top spot

5 21, Little Swan Placements can be had, in fact, no longer was a capital case alone, behind a more direct bearing on the industry's struggles.

White Little Swan, the U.S. electrical appliances will be Swan's main business focus is small for the development of high-end washing machines, and have stripped a number of non-related assets. Currently, the U.S. group's beautiful, and Little Swan Rongshida three brands of washing machines Sell Sector, supply chain, manufacturing and R & D department has completed the integration, "the implementation of a team, unified management," Swan wood new born small for the division president.

Once Rongshida to hire, Little Swan will be a "beauty line" washing machine platform. In an interview with New Chai Yangcheng Evening News interview with reporters, said, has annual output of 800 million Rongshida Washing Machine Production capacity; U.S. brand washing machines will be dedicated to the popularity of drum; and Little Swan has a professional and technical advantages, will become the three leading brands in an effort to break from the waves turn the domestic washing machine market, the upgrading of the roller.

Publicly available information, currently ranked second, and third industry of small swans, Rongshida plus the U.S., the whole "America's Line" in the domestic washing machine market, nearly 20% overall share of the market for many years The washing machine "boss" has become a substantial challenge. Little Swan Company Limited General Manager of the new wood, said yesterday that the three brands of washing machine business planning scale will exceed 10 million units this year, and strive to restore the industry in three years time, the first position.

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