Integration of the United States to obtain a win-win white electrical battle more intense - Midea, L

Integration of the United States to obtain a win-win white electrical battle more intense - Midea

, L

With the reorganization of assets

Little Swan, Midea experiencing its

Washing machine

After the integration of business, industry white supremacy war will become more intense

A reorganization of assets related to small swans matters shortly after the National Day Ruqierzhi.

2009 10 9, Little Swan issued a public notice, the company stock from the suspension with immediate effect, suspended for a period not exceeding 15, if not held in the Board of Directors considered the period of major assets restructuring plans, stock no later than 21 October to resume trading. At the same time there is the controlling shareholder of suspension

Guangdong

Midea Electric Appliances Co., Ltd. (hereinafter referred to as America's electric), duration of the suspension agreement with the Little Swan.

Since April 2008 by the U.S. Small Swan electrical collection to hire through the merger, after the success of its internal integration has been the focus of the industry. According to the present situation, Little Swan to become the US's electrical expansion of the headquarters of the washing machine business is no longer suspense. Industry analysts said the Little Swan, Midea both suspended the operational level between the two companies means that the integration of the formal start?? U.S. washing machine's electrical business is likely to be fully integrated to Little Swan.

"Integration" for win-win

"To concentrate on is the last word," Little Swan, Midea and growing relationship between the primary and secondary clear.

9 month, part-time United States both the electrical and Little Swan, chairman of the Fang Hongbo, said in his blog, "Little Swan" will be the core of US-brand washing machine, "the US's" retreat into supporting the brand.

Appliance industry veteran told the South was observed by Shi Xiao "

IT

Times "," This year in August, the United States of refrigeration appliance group that set up marketing headquarters in China, the United States of

Air conditioning

And refrigerator division was assigned to the Chinese market sector marketing headquarters, it has meant that the United States, the white overall system integration began. "He believes that through the headquarters of China's marketing platform, air conditioners, refrigerators and other integrated marketing their business, and with over

Sell

Advantage of the company's network and promotion of mature strength, fast implementation in the short run to the refrigerator, washing machine and other products of the radiation and grafting, to enhance beauty products in the white overall strength.

"With the integration of the refrigerator, washing machine industry, the United States accelerated its integration plan is inevitable," Xiao Nan of the view that the United States in over 10 years of high-speed Mercedes-Benz, has been showing signs of fatigue, it does not completely change will not support the more long-term strength. Therefore, the Little Swan asset restructuring this "integration" imperative. "In fact, the U.S. electrical power has long been to integrate a business unit of washing machines," a senior expert strategic and capital market Lei Cheng pointed out that they already do this strategy, and integration can be considered fast.

In the previous interview, said correspondents had Fang Hongbo, the United States this year, the group sold the washing machine up to 7.5 million units, the impact of 10 million units next year. The 2008 figure was 400 million units. To achieve sales volume across the United States would like to take a small appliance is the Swan's asset restructuring of help.

External expectations, it will be a win-win restructuring. Little Swan will change in profit, the United States to share the same electrical performance of small-Swan growth.

Little Swan

but the biggest problem is the culture of the U.S. employees do not agree, but this year, Little Swan has occurred staff emperor to abdicate the excesses. As

Hisense

M Kelon, a few years later, the two companies failed to make the cultural situation into symbiotic communion, which is the chronic merger matters. The United States and Little Swan can truly win-win, business integration needs to see the results.

"High low" overlap

In the fierce market competition, Little Swan has been forced to wave their wings, but repeatedly met resistance.

Appliances from the U.S. to become the largest shareholder since the Little Swan and Little Swan brand was repositioned as a "high-end." The United States and its two other brands of electrical appliances were defined as: the United States specialized in high-end, Rongshida cover three, four markets.

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