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Intelligence in Turnkey Business Investing

Intelligence in Turnkey Business Investing


We have been noticing a bit of a surge over the last decade, and perhaps longer than that in some circles, in the popularity of turnkey business investing and opportunity. At first, the term was used in real estate when one purchased a "turnkey" home. This meant that the home was essentially ready to be lived in; the cabinets, draperies and other window dressings were done, all carpeting was laid, lighting and major appliances were installed, walls were painted, and other fixtures and furniture throughout the house were already present. The only thing really missing was the buyer's personal touch, and, of course, the key to the house. Simply turn the key, and you're home.

Therefore, when you hear the term "turnkey business," it is describing a business which is ready for immediate use. The first, and perhaps the most important advantage, is cost. Plugging in to a turn key business can be drastically cheaper than the initial investment and "burn capital" required for traditional businesses. A good example of this is when investors begin to research what the initial costs will be involved in opening a restaurant with a bar; they see the "burn" for just the first year of operation anywhere between $700,000 - $2 million, depending on where the business is located. These initial costs include liquor, food vendors, insurance, furniture & fixtures, payroll, liquor license, training and taxes. This is just a sample for a food/bar business, but it's a general presumption that there will be no profit on the books for about 2-3 years. Most of us who have started a business from scratch know this. The advantage in a business which is considered "turnkey," particularly an online business, is that the initial investment is only a fraction of these costs.

The catch here seems to be that the internet business, and other turnkey businesses alike, requires a good amount of experience and knowledge in the industry or business being pursued, or at least in regard to the use of tools and resources for such a business. This means do your research and try to find a business which has extensive training and educational platforms included. This is just one feature which make the internet business more attractive; if you have a laptop and an internet connection you can be taught to use them to grow a business from scratch, but only if there is a quality training program involved. There are many other traditional businesses out there for which the training program is fantastic. Again, just do your research and inform yourself before you invest your capital and your time. When we found Carbon Copy PRO, we did extensive research on the founders and many of their affiliate marketers before investing. Find out who the founders are and simply Google their names and you can find out a great deal about the business knowledge and credentials of those you choose to do business with and learn from.

Whether or not a turn key business is right for you will usually depend on your current and future circumstances. The predominant mindset seems to be leaning towards the business which can be run online due to its convenience and a lack of traditional overhead costs, but mainly because people who are already gainfully employed simply want to supplement their current household income. Internet turnkey businesses are a popular theme for many stay-at-home moms and dads, who happen to be able to squeeze out a few extra hours during the day to get online work done. They are also very popular with a large number of individuals who have been laid off over the past few years because of the recession. Internet businesses allow people like this to get creative and begin to earn money in non-traditional fashion, and with the economy as it is, innovation in generating income is crucial.
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