International Home Appliance Industry In Emerging Markets Collapsed The "focal Point In

2004, China's home appliance industry in some dark scenery of the whole

, the U.S. anti-dumping on Chinese color TV, color TV in China, the United States built up a high wall on the road, although the Chinese color TV enterprises can also seek curve to enter, but after all, did not come from China to facilitate the direct export; digital television in this year's development, is still "loud thunder, no rain", we are strongly advocating digital TV, digital TV transmission standard, but state once again in "repeated calls" the timid avoid meeting us; flat panel TV is the protagonist of the year, many people exclaimed, "flat-panel era" has come, but when we see Chinese enterprises in the supply of panels and the absence of core modules when you think of this age are destined to fall us? Also, drawing to a close in 2004 when they came close to the sad news: Stephen Wong on suspicion of "fraud" and "theft" of the two charges was arrested by ICAC in Hong Kong, a "beautiful to look at" business So that is not beautiful; the long-rumored story that finally opened the lid, nearly 40 billion yuan deficit, end of year seems to give the company Changhong APEX worst "gift."

I give the Chinese home appliance industry performance in 2004, played 70 minutes, because after all, there is air conditioning in 2004, more than domestic exports.

2005 years?

2005 years to China's home appliance industry, before loading the line of the year. This year, digital TV transmission standard in any case out, not for what "the great cause of China Digital TV", but to do it again this year, disappointed, standards do not come out, China Digital TV will completely lose hope, no one to stop and wait for you.

Flat-panel TVs this year will move on. However, we basically believe that this year China's flat panel TV industry is not a miracle. The so-called miracle is that China in the global flat-panel TV industry in the passive situation will not radically change the supply of panels and core modules still have to rely on others.

Then sets the stage Chinese companies, where? Clearly, international is a.

Although the U.S. anti-dumping on Chinese color TV sets, although the EU's anti-dumping is still in the pipeline, but still able to hinder the pace of internationalization of Chinese enterprises. In 2005, facing temporary setbacks internationalization of Chinese enterprises will continue the process of internationalization, but probably not the same way. In the past, Chinese companies main attack the United States, the European Union and other major markets, and now, these two markets have suffered significant setbacks in emerging markets such as Russia, India, Australia, Mexico, ASEAN, Middle East, South Africa, a priority market development, through which market development, to make up for the lack of these two markets. In fact, as developing countries, these market barriers to entry are relatively low, and difficult to develop is not as big U.S. and the EU. In the past, China's color TV enterprises always felt that the United States and the European Union market is large, done quickly, the number of emerging markets, some look down feeling. But if I tell you the world's 160 million TV sets sold in 7,000 million achieved in the emerging markets, you dare underestimate this market? In this respect, TCL is worthy of attention and imitation of an example. In 2004, TCL strong international markets, distribution, implementation of the strategy of walking on two legs, one hand, and cooperation into the European market, Thomson; the other hand, in emerging markets through the establishment of direct development company operating in these markets, comprehensive international strategy launched .

Expected in 2005 a breakthrough in China's household electrical appliance enterprises in emerging international markets, therefore, who occupy a place in the emerging markets, who can lead the future.

by:gaga

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