International Marathon Fates Got Tied To 361 ° Roll Out The New Sports Marketing

International Marathon Fates Got Tied To 361 Roll Out The New Sports Marketing

361 China Limited following the Dec. 17 press release together with CCTV, "Basketball Park", to build China's most popular entertainment and the most watched basketball game after the basketball tournament, and another 20 light out another generous: 361 movement of armed into 2006 Xiamen International Marathon world's top partners and the only designated sports equipment. It is reported that the cooperation has gone through up to 3 months of difficult negotiations, 361 movement armed with powerful Brand Strength, high-tech innovative products, and new running culture, and eventually to include more than two brands in Japan Competition Opponents out, the success of top spot for the national sports brand glory.

It is understood that the runway is the world's most beautiful marathon in Xiamen's biggest attractions runway, 2006 Xiamen International Marathon Another highlight is the 361 of new products and new technology application. Reporter was informed that the Xiamen Marathon in 2006 will have 1.6 million people actually running the same field, run a full marathon will have 3,000 people, including 300 professional athletes from 36 countries and regions outside the 800 athletes, all athletes will be all the 361 professional sports by providing innovative products and equipment.

361 Company according to the successful use of a magnetic suspension damping technology Running shoes Vigorous exercise in the athletes can do the best shock absorption, to the ankle, foot excellent protection, but also can prevent sprained feet up and time of the trip, which is green and Health The marathon has brought new blood, let athletes can do, "42.5 km, I am not afraid!." Xiamen International Marathon

the responsible person to escort a professional high-tech sports equipment, this important event, to build for the future of Asia in Xiamen marathon first marathon, the Xiamen International Marathon, the largest joint 361 the reason why.

Industry Expert Analysis, within a very short time has with C CT V-5 361 entertainment basketball together, the Xiamen International Marathon has become the world's leading partners and is the only designated sports equipment, 361 movement of armed 2006 New Sports Marketing Strategy has been in full swing. Running the power of infinity, which is the biggest player in the rise of NIKE, ADIDAS never give up the position is, is Li Ning Eternal spring, and now a 361 the most potent weapon.

361 marketing director for its summer run campaign group Friends of the Raiders and the new sports marketing was further explained that a series of professional events and special equipment "linkage", 361 to create a new situation in sports marketing and development for professional sports brand leader. As consumers Sportswear With specialization, breakdown of the requirements of increasingly demanding professional sporting goods, sporting goods brands as a comprehensive, 361 sought in 2006 in the brand image and product development closer to the needs of professional sports. 361 stressed that the Xiamen International Marathon by sponsoring, encouraging runners to participate, to create healthy running culture.

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