Internet Marketing, An Art Or A Science
Internet Marketing, An Art or A Science?
Internet Marketing, An Art or A Science?
Most all of us with an internet marketing business have the same
tools, use the same searching technique, and the same advertising
methods. Yet, why then do some business succeed and others do not? Is
it because they think of it as an art or a science?
For over thirty years, marketers have debated whether marketing is a
science or an art. Most have come to a conclusion that you need both
in order for you business to be successful.
Just like buying a car. The science part would be how well it handles
on the road, how safe it is if ever in an accident, and how many miles
per gallon will you get. The art part of it would be, How flashy is
the color, how fast will it go, or does it have leather interior and
chrome rims.
The science part of your internet marketing business would be breaking
it down into parts. Products, promoting, pricing, and placing. The
products have to be put together, the pricing has to be figured out
just right to make a good return on your investment. The placing of
the products needs to be figured out in order to know where you want
to distribute them. And the promoting, you need to find out who will
use your products in order to promote to your niche market.
The art part of it would be the creative part, flashing banners,
outstanding videos, great articles, things that catch the attention of
the human eye. An outstanding website with pictures of your product
that pop out at a person and says, buy me!
You should have a detailed description of your product and ease of
ordering. Remember your customers are not able to see, other than a
picture, or touch your product, so it is important to make them feel
comfortable. Offer a money back guarantee or a warranty. Make your
product delivery quick and easy
If you go with just the science part of your brain for marketing, you
will have great details about your product, how it works, what it can
be used for. You will know how much you need to sell in order to make
a profit. You will know who you need to market to in order to get your
product sold.
If you use the art side of your brain, you will have people drooling
over your product. Just like the commercials selling an ice cold,
frosty glass of beer on a hot summer day. Or a steamy hot, delivered
to your door pizza, when you do not have time to cook.
So if you really want to be successful at marketing your internet
marketing business, you need to master both the science and the art of
marketing.
by: Julianne Rowat
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