Internet Marketing Secret Of A Dead Man
Internet Marketing Secret Of A Dead Man
Internet Marketing Secret Of A Dead Man
The year was 1849. Gold had been found at Sutter's Mill, California. As news of the discovery quickly spread, thousands of people across the nation and from every corner of the globe rushed frantically west in hopes of making their fortune. The vast majority of those that made the journey eventually abandoned their quest for gold, often returning home physically and emotionally depleted, and in financial ruin.
Among the multitude of gold seekers that year emerged a young entrepreneur by the name of Samuel Brannan. Following a brief stint as publisher for a San Francisco newspaper, Brannan moved to John Sutter's settlement on the Sacramento river, and soon thereafter established a general store.
Brannan's vision of acquiring massive wealth didn't include working grueling hours in the hot California sun. Instead he began selling shovels, picks, and pans to miners desperate for the tools required to unearth the golden nuggets they so ardently sought. At the peak of it's success Brannan's store was selling as much as $5,000 a day in supplies, and he eventually went on to become California's first self made millionaire.
Many believe the modern day version of the Gold Rush of the 1800's is currently underway. Whether it be students attempting to put themselves through school, work at home moms, company employees hoping to supplement their income, or those seeking the independence which being self employed offers, more people than ever before are looking to the Internet as a means of "striking it rich".
There is treasure to be found on the Internet, but the challenge often confronting newcomers aspiring to make money online is how and where to begin.
One of the obstacles encountered by those first starting out is that of information overload. Attempting to unravel the authentic from the fluff amidst the plethora of emails bombarding our inbox daily with the newest shiny object from so called gurus is a daunting and frustrating proposition.
Caught up in the perpetual spin, we find ourselves spending countless hours sifting through the latest promotions, downloading various products, signing up for more lists, and in the process becoming increasingly encumbered and confused.
Lack of long term goals and a specific plan of action is an additional problem which can determine success or failure when creating a profitable online presence. Without a concise blueprint on how and where you want to take your business, your efforts can often come to naught.
And as with with any venture , offline or on, creating a successful Internet business involves learning an array of essential skills which include web creation and design, proficiency in writing and marketing, a firm grasp of keyword research, and basic knowledge of SEO to name a few.
Those expecting to make fast and easy money on the web, as with the majority of miners who eventually relinquished their dream, will undoubtedly be disappointed. Although a few will reach the mother lode, marketers who focus on the task at hand, follow an explicit course of action, attain the necessary skills required, and adopt the approach of Samuel Brannan by establishing a business model based on the needs of their clientele, will eventually discover that there is indeed... "gold in them thar hills".
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