Interpretation of 2010, general manager of Chongqing Meikailong Furniture Fashion - Meikailong - Household products industry

Interpretation of 2010, general manager of Chongqing Meikailong Furniture Fashion - Meikailong - Household products industry

Had finished Decoration Popular style, then in 2010 the furniture color and material trends, how?

Recently, the 25th Guangzhou International Furniture Fair held in the national business gathered to display the beautiful new furniture, or luxury, or simple, or comfort, or natural ... ... dazzling. What can be scanned from the show out of what new in 2010 Home Trend? Meikailong Shanghai? Southwest Area General Manager Assistant General Manager of Chongqing, Yu Lan exclusive interview for our 11 years, unlock popular password.

Trend 1: bright color is more popular

"Modern, minimalist, neo-classical, Jane Europe, Scandinavia and furniture style is still the mainstream market." Lan Yu that the simplicity of Europe Modern Furniture Is characterized by simple shapes and beautiful, easy to people of all ages accepted. 2010 has been simplified over Europe will be the general style furniture favored by the family, iron, carving, silver, wood and other materials used and combined, so that consumers have greater selection of space. In color, previously used most of the thick color will no longer be favored, while the cream-colored, light brown, navy blue and other soft bright light color will be more popular.

Trend 2: Environmental protection German goods in demand sheet

Is well known that the quality of furniture, good or bad depends on the plate, with the escalation of environmental standards board, board Marketing Is still the highlight of the furniture plate in 2010. Especially in 2010, the global advocacy of "low-carbon economy" background, many well-known furniture brands have hit a "low carbon green card."

Such as "really Germany" Advertisement Language hundred furniture were using pure German plates, green island of white furniture series introduced this year, beloved series by 80% -90% using plate is between the production of European countries like Germany. These stylish environmentally friendly brand of furniture, in the face of consumer groups and are in the high-end market positioning over. Yu Lan said that with the Chinese people in the decoration on increasing investment, the market share of high-end furniture plate will continue to improve.

Trend 3: personal style even more obvious

"Personalized style of furniture more and more obvious." Lan Yu cited the following example, as Clothing It is very difficult on the street to see Zhuangshan phenomenon. Furniture is like that, as a general, all companies have different orientation, with classical, traditional, modern, and flourishing, diversified development.

Terms of product segments, the design of more and more personalized, there will be a variety of styles presented. As to develop Children's Furniture Based "more like" furniture, this year's launch of the "Hi Frankie," on the popular series of new consumers.

From furniture consumer point of view, nothing less than the two broad categories, is the type of economy, mainly personal choice, stylish products of the furniture, one is a luxury type, they pay attention to cultural taste, the furniture products are higher quality, content needs. For different consumer groups, competing with the characteristics of the furniture brand, quality affect consumers.

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