Inventory Of Golden Week: Home Appliance Chain Industry Competition Open Flagship Store

This year's "May 1" Golden Week, Gome, Suning and other major home appliance chain enterprises have achieved sales growth

. Guangzhou, China reported that the U.S. side about 60% increase, while the headquarters of the news from Suning stores are reporting an average increase of 70%. The main cause of significant increases, both attributed to the flagship store as the leading strategy are now beginning to its effectiveness.

"Soviet" strategic transformation of a high profile

This year, home appliance chain industry is one of the main topic of "transition." Since last year, Suning has already begun to make a "3C + flagship store" model of reform, "51" on the eve of Suning CEO Sun Weimin also clear in a conversation that the flagship store is one of the main directions for future development. Executive Vice President Wang Junzhou GOME Group, said recently in Guangzhou, in the future GOME's overall business strategy shift will occur, one of the measures taken in the main urban centers will be opened flagship store, or simply called the "open big store."

This year's "51" golden weeks, Guangzhou, China will be in the Milky Way central region of the United States within the Victoria Mall win, trying to 10 005 thousand square meters of store to create a "country first United States store"; the same time, countries with Milky Way U.S. City talks, the official presence in the form of a cooperative center of Tianhe business district landmark??? Tianhe City. To this end, States United States in the "51" front billions of dollars to carry out shop fitting, store layout, advertising, the introduction of high-end home appliances and so on.

High-profile restructuring and related promotions in the "51" period also received good market results. According to general manager of the Guangzhou branch high cluster state said the United States, "51" for seven days, the National Mall on U.S. Victory sold more than 5,000 million household electrical appliances. In Suning, the single outstanding flagship store benefit the "leader" status can not be shaken, Guangzhou Tianhe flagship store promotions from midnight to win a single store up to 350% of the performance, the highest increase in Suning system, the Beijing-Shanghai major flagship stores are among the best of all.

Flagship store will be large-scale cloning

Transition, the usual cheap home appliance chain industry promotion, continued expansion of the image will change. Instead, it will be a rich product line, good store service and comfortable shopping experience.

Suning Appliance CEO of local conditions; tune marketing headquarters, flagship store with the main business district of geography, products rich, spacious shopping environment, one-stop shopping, promotion and resources, strong brand appeal, the proportion of high-end new full advantage of higher area With the growth of business hours, its range and absorption of radiation effects will be further amplified together, covering the population base of up to 10 million people will have other types of Dianmian the region caused great impact, "the strong stronger and the weak weaker ", the" Matthew Effect "has" 51 "golden weeks have been obtained, can be said to enhance the flagship store strategy is a single shop-effective businesses, manufacturers and consumers win three of the best embodiment. Suning the future will continue to adhere to the "flagship store strategy", pay close attention to the quality of the operating principle of a single store, the Shanghai Pudong Far East flagship store, flagship stores in Wuhan Central purchasing flagship program is already in full implementation. Flagship store is expected to scale across the country, "clone."

With the formation of transition flagship store, the next home appliance chain industry will have changed the traditional image of home appliances based shift 3C fusion class appliances, home appliances and traditional home appliances horse race. The "51" Golden Week would be such a transformation may be a "watershed."

by:gaga

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