Investment In The Cuba Holiday Industry Continues To Grow

Manuel Marrero, the Cuban Tourism Minister, recently stated that a strong long-term

investment project in the Cuban tourism industry was essential for the ongoing development of the countrys economy. With 2.9 million visitors expected this year, it is the islands top priority to make Cuba holidays more enjoyable and attractive to visitors.

This public announcement was made during the 9th International Fair of Construction (FECONS 2012), which recently took place in the Pabexpo exhibition centre, in the capital city of Havana. While taking part in the event, Mr Marrero explained to the press how one of the fairs main aims was to contribute to attain the investment plans goals in terms of hotel capacities and in terms of the recovery of patrimonial buildings of tourist interest.

The raising of funds is needed to build new Cuba hotels, especially in the keys and surrounding areas, and, with the purpose of increasing the number of attractions for those who come on family holidays to Cuba or those interested in luxury holidays; the construction of new golf courses and aquariums starring dolphin shows are among the most important milestones tcited by Marrero in the FECONS 2012. In Marreros point of view, the presence of firms and suppliers of the latest technologies in the FECONS, make this event an important channel for the accomplishment of the countrys investment plans. The suppliers who attended the fair also made strong emphasis on energy-saving and low-budget constructive processes, which are two top requirements for the industrys plans of expansion.

Once again, the importance of the leisure hospitality industry was stressed by Marrero when he pointed out the needof boosting the countrys economy by replacing imports, as well as collecting funds for the nations industrial sector. Although FECONS was highly useful to voice the islands plans, the Cuban Tourism Minister will continue to look at attracting further investors in future events.

Marrero expects a larger presence of foreign firms in the upcoming International Tourism Fair (FITCuba 2012). The fair will be celebrated from 8th to 11th of May in one of the central-northern keys of Cuba, Cayo Santa Maria, and will be dedicated to Argentina, as the guest of honour. This year, the keys are the main product to be discussed and the participants of the fair will address family tourism as the most important segment to focus on.

In recent yeas, Cuba holidays have been rising in popularity among visitors to the Caribbean. This peculiar destination that offers the traveller far more than beach and sun already boasts over 50,000 rooms in some 300 Cuba hotels islandwide, and eight priority regions or resorts for tourism development country-wide. The new investments plans ensure fun, comfort and variety for those who decide to take holidays in Cuba in the future. Authorities are optimistic and are hoping to receive three million visitors per year soon.

by: Jose Gundin

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