Is Facebook the New Google?
Is Facebook the New Google?
Is Facebook the New Google?
I wouldn't be much of an Internet Marketer if I hadn't noticed all the fuss and hype that's going on at the moment around Facebook and Google. It's everywhere, cluttering up my inbox on a regular basis and I must admit, I have noticed the messages getting stronger lately. I haven't been ignoring them though, I've been busy polishing up on my Facebook know how for months because luckily for me I belong to a community of entrepreneurs who saw this coming a long time ago.
Once upon a time the Great Google was the Network Marketers friend; more than their friend in fact, it was their life line, their regular bread and butter (with jam on it to boot!) then without warning, thousands of Networkers saw their accounts closed overnight and their livelihood vanish into thin air, the Google Slap was upon them!
I can only imagine their plight, suddenly slain by the hand they were feeding and for why? - nobody knows for sure. There are many suppositions, but one thing is certain, the Network Marketers learnt a lesson they'll never forget and that is the one about 'not putting all their eggs into one basket'.
Network Marketers are a hardy and tenacious bunch, and determined not to abandon their beloved ship they set sail to find another way - and they found it - luckily for them - they rose from the waves to become bigger brighter stars, and their serendipity was Facebook!
Who would ever have thought a little 'ol' chat page which started out as a means for Harvard University students to swap their homework notes, could become so colossal? At the last count Facebook had over 500 million active users and counting.
Although Facebook avidly protects its social members, what it has ingeniously done is, it has also made provision for the Network Marketers, via their business 'pages'. There are understandably many rules and regulations governing how and how not one can advertise and a totally new way of marketing has had to be learnt, but learn it they have and now 'social media marketing' is on full steam ahead!
So what is it that makes Facebook advertising so attractive? Well the number one factor is that the advertising is 'targeted', that's something Google couldn't provide. Marketers are now given the choice as to who sees their advert; this means that the only 'clicks' they'll have to pay for are from people who are likely to be seriously interested hence having the desired effect of keeping the cost per click far lower than th
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