Is It Time To Give Your Salon A New Year Makeover?

Is It Time To Give Your Salon A New Year Makeover

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New Year's resolutions have become a fixture of our culture, as we look to make changes and better our lives for the future. It represents a useful period of reflection, to assess what's gone and what we'd like to see happen in the future. For business owners, this is also a useful time to look at how the company has been performing and what your targets are for the year ahead.

One business that spends its time providing makeovers, but rarely considers one for itself, is a hairdressing salon. That's why, as the new year rolls on and owners begin to consider how they can achieve more in 2011, one way that salons can be improved is with a makeover of their own.

Here are some steps to improving the look of your salon and enhancing the potential for success.

1. If you were entering your salon as a customer for the first time, what would be your initial impression? Your welcoming and waiting area says a lot about your company and yet it's often overlooked. By introducing new furniture, like a stylish welcoming desk and comfortable seating for customers, you may be dramatically improving first impressions and enhancing your patrons' experience.

2. Your styling area is perhaps the most important area in your salon and having new salon chairs could be the easiest way to give your premises a more modern look and feel. If you wanted to go one step further, a new wall unit could transform the appearance of the styling area to give the place a makeover. Remember, you're in the style business. A salon that isn't stylish is unlikely to inspire confidence.

3. With that in mind, it's a good idea to take a look at your salon's decor. Is it looking tired? Is it a bit old fashioned? If so, it could be a good idea to revamp the place with some modern wallpaper or a new colour scheme.

4. Another part of the salon that should not be forgotten about with your makeover is the wash area. Introducing more comfort and style may be exactly what is needed and if you're making the aforementioned changes as well, then you may want to bring consistency to the wash area.

5. When customers decide on a salon, a number of key factors have a bearing on their decision. While style, comfort, competency and friendliness are all vital, another thing to consider is the equipment that you use. If you can provide access to the best straighteners, curling irons, shampoos and treatments, you may see a significant increase in business from word-of-mouth alone.

So, are you ready to give your business a makeover? Do you need new beauty salon equipment or hairdressing furniture?

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