Is Landing Page Design Relevant For Your Online Business Model?
For today's internet marketer there are dozens of different online business models
and website monetization models that can allow you to earn money from your website. These range from contextual advertising or text link advertising, all the way to direct sales and marketing from advertising such as an infomercial. Depending on which way you make money from your website, you may or may not desire to make use of landing pages that you host on your own website. It can be important to know about landing page design if you want to build an email list or sign people up for a Facebook fan page.
If you are selling a product directly using your website, it may be important to your business model for you to keep in touch with your customers by email. A poorly designed landing page can hinder your efforts to build a robust email list, because it can possibly cause your customers to believe that you lack credibility and therefore they are unwilling to enter their email address. Email marketing can be very effective and straightforward when used the proper way (also called opt-in email marketing), because it gives you the tools to communicate directly with large numbers of people that may be interested in becoming future customers for your business.
With this specific type of online business model, the legitimacy of your business is displayed by the professional design of your landing page that you are using to collect people's personal information such as email addresses, and if you are trying to acquire new leads and customers using a poorly designed landing page then they may be less likely to trust you with that information. Trustworthiness is important when it comes to whether or not somebody will trust you with their personal information.
If you are taking advantage of any type of business model that benefits from direct communication then you can grow your success in this business by acquiring new people to contact, which is primarily done by building an opt-in email list but today it can also be done by signing up new Twitter followers or Facebook fans. There are many ways that you can make money by building properly designed landing pages since this is the page that people will look at to try and determine if you are a legitimate company, and whether or not you are trustworthy and if it is safe for them to hand over their email address to you.