Is The Supply Shortage Of Apple New Ipad A Marketing Strategy Or Problem?

Have you heard about the latest news about Apple

? Apples initial stock of new ipad has been sold out already in every country on last Friday. And the buyers were told that orders will not ship for up to three weeks. Do you find this situation familiar? Yes, this is definitely not the first time Apples product sold out on the first day. Some marketing scholars think this is a strategy Apple loves to play which called hungry marketing.

According to Apple spokesperson, pre-order volume for the new iPad has been "off the charts" and that the supply of devices Apple set aside for pre-orders has been exhausted. In the U.S. and Canada, all iPad pre-orders placed through Apple's online store will now ship on March 19, three days after the on-sale date. Customers who placed an order very early in the pre-sale process were told they will receive the tablet on Friday, March 16. Although China has become one of the biggest markets for Apple, the new ipad is still currently unavailable there.

Apple fans would be familiar with this kind of situation. Last year when ipad 2 was release, it was sold out on its first day, and the shipping was delayed several times: first from two to three business days, then five to seven days, and finally settled on two to three weeks. The ipad 2 supplies couldnt match the supplies until the third quarter of 2011.

Ok, lets clear it up. The tight supplies of ipad exist because the demand for ipad is too huge that the production could not match it. And the demand is so huge because ipad is really really great, and theres no good enough substitute on the market. So the curiosity made people feel eager for this product and made them think it deserves the long wait.

If this is really a marketing strategy, then Apple has been doing a really great job. Because now, most people see iphone when they think about smartphones, and see ipad when thinking tablet pc. However, we have to see though the tight supply and admit the strength of Apples products.

Apples products are great combination of art and technology. iphone is not the first cell phone on the world, but it is one of the most popular one. The design of iphone is elegant and handy; the operating system iOS also attracts a lot of fans. If the product is not good enough, the company would be scolded by angry customers. But Apple makes its way to success with all the excellent products and the risky marketing strategy. And now it is one of the most successful companies in the world, and thousands of companies are manufacturing top iphone cases and ipad parts and other accessories all over the world.

by: Sunny

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