Is There Enough Scope For Innovation Through Ooh Media?

One of the primary concerns of outdoor advertisers is to find out whether there is

enough scope for innovations through outdoor advertising media or not. Innovation plays a key role in any brand communication be it indoor or outdoor media. So, it is worth a discussion whether OOH media provides adequate scope for innovation or not. The following paragraphs will throw some light about this.

OOH Advertising media is considered an important channel to create awareness about numerous numbers of brands in the market. Brand promotion through outdoor advertising media is an age-old practice. Many brand owners have been continuously implementing their promotion campaigns through OOH advertising media. One thing is always common amongst the OOH Advertisers i.e. the novelty factor. Every OOH display about a brand has something new and interesting for customers to go through. Sometimes the media channel, sometimes the technique and sometimes the theme itself, the novelty factor is strictly observed through OOH media in such a way that customers easily distinguish the brand from others. This attribute of OOH Advertising already provide a large scope of innovation for various media owners and advertisers to advertise their brands with an effective impact on target groups.

Also, the induction of never before used technological tactics and tools has enhanced outdoor advertising practices. Today, when we talk about an OOH Ad display, we generally refer to the digitalized ad displays of various brands such as digital billboards ads, signage ads, LCD/LED ads, electronic kiosks displays etc. Brand message through digitalized OOH media are more interactive and interesting for customers to access. What is further advantageous about the digitalized OOH media is that the advertiser can make any required change about the ad display anytime right from his office. Remotely controllable, these new digitalized tools have indeed provided a tremendous change in the various OOH Advertising practices besides offering an innovative scope for innovation.

Out of home advertising sector is currently booming. With the launch of various brands in the market and also considering the growing requirement of promotion solutions through outdoor media, Indian Outdoor Advertising sector is growing at a fast pace. Outdoor opportunities knock everywhere you travel. Be it at the bus shelter, the traffic point, shopping malls, airports or metro stations one has ample choice of locations to place the brand ad. If one implements the right tactics and techniques, it is not a tough task launching a promotion campaign through outdoor advertising media. There are various advantages of launching a particular promotion campaign through OOH media. In today"s blog, let us take a look at how advertisers heavily indulge in launching various OOH campaigns during festivals.

One of the most observed trends of Indian Outdoor Advertising is the consistent brand ad displays during festive season. One can observe various advertising campaigns of brands through OOH media. Indians have their own style of celebrating each and every festival. For example, come Diwali and it"s time to unite with families and near and dear ones, gift one another something precious during the festive eve. Greetings and gifts after all make a festival complete. Advertisers who launch promotion campaigns of their brands during festive season make sure that they present the brand message especially focused on the festival that is on its way. Commonly known as festive advertising, any promotion campaign of a brand during a particular festival is intensified and effectively positioned on customers" mind.

Outdoor Advertisers do not spare a single chance to launch a promotion campaign of their brands during any festival. The fact is obvious. Customers are ready to spend and buy during festivals. Therefore targeting their attention through various outdoor advertising campaigns is a smart technique of positioning the brand in the market. Especially in a country like India, outdoor advertising campaigns are good means of extracting any information about brands.

by: TDI India

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