Is Your Business' Marketing Strategy Reaching the People?

Is Your Business' Marketing Strategy Reaching the People

?

As technology changes and develops, it is natural that people's habits do as well. And when people change their habits, those who are trying to reach and communicate with them (such as smart advertisers), take note. Traditionally, companies have used tv ads in their marketing strategy and to increase their brand awareness. But technology has changed, and with it, people's habits. With digital recorders, on demand viewing, and streaming and downloading with the internet, increasing numbers of consumers use their technology to bypass the type of advertising that many companies rely the most heavily on.

Why to Get Your Advertising to the People

A smart marketing strategy is one that consumers cannot avoid, ensuring that your business advertising reaches its intended target your potential customers. Arbitron National's recent "In-Car Study" found that one of the most reliable options for reaching consumers was through outdoor advertising, specifically, by using a billboard. Roadside business advertising has been proven to drive store traffic. Almost one quarter of billboard viewers said an outdoor advertisement convinced them to walk through the doors of a specific store the same day they saw that store's business advertising. Nearly one third of driving consumers said that an outdoor advertisement was the reason for visiting a business who's advertising they had seen within that week. 50% of drivers used directional information on a billboard to take them to a specific store with a fourth visiting the company immediately. All this thanks to outdoor advertising and marketing strategy to increase brand awareness.

How to Get Your Advertising to the Right People

Of course, all these advertisements and in-store visits would be worthless if your marketing strategy was reaching a demographic that either was not inclined to spend or did not have the means to do so. Here's more good news about driving consumers: those who drive more tend to have higher incomes. 39% of Americans who drive further than 150 miles per week have a household income of $75,000 or greater per year. This means that those how have the most amount of money to spend, are also spending a good deal of time on the road. The more time consumers are on the road, the less time they're at home taking-in traditional forms of advertising.

The Effects of Brand Awareness on Consumers

It has been established that people pay attention to outdoor advertising and that business advertising with a billboard captures the attention of those who then have the means and inclination to do something with it. But beyond outright buying your company's product, how do they respond to what they read and see while on the road? They're learning about your company (increasing brand awareness) and then passing on that information. For example, over 55% of Americans have shared something funny that they have noted while driving past a roadside billboard with their friends. Almost 60% of consumers have read about a restaurant that they later visited. And over 55% of drivers have discovered an event they were very interested in attending.

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