The term small business has been used primarily to describe an off-line business
. Today however that also includes many Internet business owners as well. Regardless of that where your business is located you can benefit from blogging and you should be publishing a blog on a regular basis.
Blogging is really small business Internet marketing if you are doing it correctly. This is true because can make money online from prospective new customers as well as existing customers.
Blogging takes a certain amount of time on a regular basis. For this reason you need someone in your company who will keep your blog current.
If if you don't want to do it, or don't have someone in your company can do it, you may want to hire a blog writer. For around five dollars an article you can keep your blog up to date with fresh content.
Your blog should offer useful information that people want to read. This can be specific things about your business, or it might be helpful information relating to the niche your business is in.
If you have a company website you can add a blog to it. If you don't have a website yet, and a surprisingly high number of small business owners don't, you can set up a WordPress blog very easily and use it as your primary website as well.
Many small business owners like to announce new products in their blog. This is a good way to let people know what you have to sell.
Search engine optimization is a big part of blog marketing. Building a keyword list that relates to the theme of your business is a good way to come up with blog ideas.
This is also good way to get your small business found on the search engines. This can turn out to be a good source of long term traffic as your site begins to rank for various keyword phrases.
Bookmarking a blog post is one of the best ways to market your blog. I like Only Wire as a way to bookmark a blog post to various online social directories.
Taking this extra step can be done in a couple of minutes. This will get you some backlinks as well so the search engines continually see your blog is being updated.
Any small business that is not blogging is losing ground to their competitors. Your business can easily benefit of blogging if you take a little bit of time to do it every week.