Is the Future in 3D?

Is the Future in 3D?

Is the Future in 3D?

By far, the biggest attraction for TV brands this year has been the 3D capability of their select performance end sets. It has been something talked about for years and used in many variants for so much longer than that. There as almost as many misconceptions about the 3D as there are about what's fact or fiction about the TV technologies themselves. What exactly is it? How does it work? Is it even worth it? These are questions consumers make their judgments on without even knowing the real answers to.

3D has been a fantasy since even back in the 50's but its roots travel all the way back to 1807 with basic photography in Scotland. It was first used in cinema in the US in 1915 and was even experimented with by Alfred Hitchcock in the 50s. Many of the older generation categorize is by the need to wear cardboard glasses with Anaglyphic glasses (one red eye and blue eye).

Over the past decade, they've changed how its filmed and how the glasses work. Passive Polarized 3D is what is commonly used now at the theaters. All of the cost is in the projector with minimal in the glasses. The projector does all the work showing two different images in a specific manner. Eat eye on the glasses has a specific filter on it that only allows one image passing through. With each eye receiving different images, it creates a sort of hologram effect creating depth.

What is used for home use is what is called Active Shutter. This technology puts more emphasis on the role of the glasses. When receiving the proper source, the TV rapidly shows two different images back and forth at a fraction of a millisecond. The glasses, which actively sync up with the TV, begin to close and open each eye at the same rate that the TV puts up a different image. This creates greater depth with less stress on the eyes due to it helping focus the eye the way it naturally does. For an easier understanding how this works, look at the image without the glasses and you'll see a double image in some spots but a normal image in a few. The further away the doubles are the further back it is. This is identical to how the eye focuses. If you look outside at the closest bush, you see it fine but everything around the bush seems to double as distance increases. This is the reason why the active glasses cost more than expected because they are the reason home 3D is feasible.

Now those are the historical facts. Everyone can agree that the history is true, but what almost no one can seem to agree on are what the facts are now and what the future holds. From walking around stores looking at products for my reviews, the most common thing I hear a customer say to the sales associate right away is "I don't need a 3D TV." For starters, of course you don't NEED a 3D TV. No one even really NEEDS a TV to be honest but we find the use for one. Consumers think they either need to always wear the glasses or that they are paying tons more solely for the 3D part. I blame the brands for not doing a good enough job at launch explaining how you do not always need to wear the glasses. Each brand's 3D capable models are also their best 2D models. Shame on them for botching this information right off the bat. Secondly, 3D as a feature is always paired up with specific things making it part of the model's package.

As an example, if you are completely against 3D, but your research has landed you on a LED with 240hz with Wifi capability, you're getting a 3D TV. If you're spiteful to the idea of getting a TV with a feature that you will not even use, think to yourself for one second if you use every feature that every product you own has. We buy BMW 5-Series and 7-Series luxury cars capable of 200mph easily yet that's not why we got the car. We own them because they stand for luxury, have great leather seats and other perceptions. You don't need it to have the powerful V12. It came with the package. You're HD TV is capable of 3D. You own it because it has outstanding coloring, detail, features like Netflix with Wifi and a great looking frame. Would you deny yourself all of these and go with a lesser quality set that may not have these features just to avoid the idea of owning a 3D set? Some consumers will and it is a shame. These are also the same people who will want power leather seats, a sunroof and "sport package" on their next car. Obviously because they need it, right?

With the total 3D sales accounting for little over 2% of every brands total sales so far, who knows what the future of this technology truly holds. Will it stay in home or remain something as a spectacle for movie goers? Only time will tell. Don't prejudge the sets that have it though. Denying yourself the ability to look at one of the brands 3D sets will be denying you looking at their best and most feature-heavy 2D sets. Just remember, TVs are one of the ONLY things electronics stores stock now that you honestly do not need. Don't cloud your judgment with ideas of features that you do and don't need with something that you don't need. Just learn the facts of the technologies look at the pictures and make your choice. You may be shocked what the TV you visually land on has built in to it. Brands may claim the future is 3D, but your buying decisions can be black and white.

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