Isd Global : For Brands That Need Innovative Business Growth Ideas
ISD Global, the Dubai based new age brand marketing consultancy is now working with
brands hand in hand by going beyond conventional brand consultancy services.
Markets are becoming increasingly dynamic as much as they are becoming unpredictable. Product development teams, brand teams and marketing teams within a brands precinct may sometimes be too close to the issue to spot either threats or opportunities that might arise in the normal course of things. Since we at ISD Global are perennially observing & tracking the landscape, we are far better positioned to advise brands on what kind of value unlocking that can be achieved by moving away from convention and going in for the jugular. Its a task that we enjoy thoroughly and what we feel is the need of the hour. That is, helping brands and the teams working on them the power to migrate from just being box pushers to true out of the box thinkers & doers, avered Pravin Ahir, Director Operations at ISD Global.
Brands need to understand that the future will be driven truly by creativity, knowledge & innovation. Brands that combine the might of these three elements can expect to reap the fruits. Tried and tested gives into tired and rusted. Leading to product off take issues. There is an inherent and perennial customer need for rejuvenation and brands, that are awake to such possibilities, will stay on top of the consumers consideration set. The conventional demarcation of Key Responsibility Areas (KRAs as they call it) between the brand on the one hand and the branding consultancy on the other, need to be rewritten. Compelling product innovation that stays true to and go beyond customer expectation will definitely resonate with retail chains who otherwise are busy playing the role of landlords and making new tenants (read product developers and manufacturers) pay a hefty price with very little commitment in return, added Muffaddal Joher, New Media specialist & Art Director, ISD Global.
ISD Global are currently occupied with the re launch of its branding magazine Brand Knew, which as the name suggests provides a holistic perspective on the world of brands and branding. It would have two versions- one a print edition & the other a digital edition- it would be a Global launch targeting a community of almost 200000 readers- Business Owners, Entrepreuners, CEOs, Brand Heads, Marketing Heads, Agency Heads, Students of Branding & Advertising etc. The re launch is scheduled for May this year. Access to a sample version of the erstwhile digital edition of Brand Knew magazine can be had from http://bit.ly/wfl5mq
At ISD Global, we are doctrined to be going in for the jugular. That has always been our approach to business, the way we brand products, services or organisations. Disruption somehow seems to run in our blood- we call it the HDL factor- nothing to do with the good cholosterol but High Disruption Level. The tried and tested or should it be rusted does not suit us at all and we are fairly clear that it does not serve the purpose of the brands we engage with either. The conventional ways of realising relevance, recall and revenues is somehow not working anymore. In a constantly changing eco system, with loyalties being at a premium, brands just cannot take its customers for granted. They have to continuously demonstrate that as a brand they care, listen and love their customers. Hence the need for compelling, relevant brand disruptions have never been higher. We are just respecting this scenario and acting in the best interest of the brand/s we work with, is the opinion of Suresh Dinakaran, Group CEO, ISD Global.
ISD Global's biggest strength is its worldwide team of more than 65 people allowing it to offer cutting edge brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors, Office Automation etc. With operations spanning international locations including UAE, India, UK, USA, Canada, Mauritius & Vietnam, the ability to cross pollinate resources, market insight & intelligence for the advantage of brands it works with is, immense.
Visit us : http://www.groupisd.com
by: Suresh Dinakaran
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