It Is Very Important To Make An Innovation For The Company Development
Innovation is soul of company to survive and develop
. Innovation mainly contains strategic innovation, management innovation. Enterprise involved in the campaign, every market changes in consumer habits or channel capacity and selectivity changes require enterprise can quickly adapt to the change, and make positive reaction immediately. The history tells us from former experience, the faster the response, the higher the rate of survival, the stronger competitiveness; on the contrary, it will be eliminated.
In the management, operators often confront with such a situation: whatever you are the new enterprise that want to enter the market or have a certain status, and attempt to expand business, and the strategic innovation plays an very important role to enterprises, guides enterprises toward future with new and effective approaches.
Strategic innovation is a kind of capable. As the famous management Gary Hamel said, strategic innovation can show the capable of operator, make full use of existing resources to analytics and reconstruct, service for customers and bring more profit for all shareholders. Strategic innovation is the only way to get succeed for new company confront with disadvantage and the same to existing firms.
Strategic innovation helps the company redefine the market goal. Once the organizations have determined the business objectives, means their customers, competitors, competitive strength have already confirmed, of course, the key successful factors should be taken into account and determined, and finally formulate the competitive strategy, strategic innovation can succeed in dealing with a variety of competitive strategies even the opponents.
Such as the MBT shoes, different from other sport shoes, MBT shoes cater the public taste that not only common sport shoes, but also fitness shoes. They encourage perfect posture and gait, burn calories; reduce stress on knee and hip joints. They use strategic innovation, constantly research and develop in technology, lead the fitness shoes toward multiplex future.
The same to strategic innovation, management innovation also has an effect on new enterprises.
First, management innovation is a measure that improve enterprise efficiency of the allocation of limited resources. However the efficiency can be reflected on many index. For example liquidity faster, reduce consumption of resources system, labor productivity, etc., but will eventually be reflected in economic indicators, which improved the enterprise profit.
Second, reduce the transaction cost, management innovation, internalization of some business activity could be made by modern enterprises, in order to reduce the transaction of enterprises. The fact shows, management and management innovation have an effect on enterprise development.
Third, management innovation offers more efficiency management ways, ideas and means. Management innovation keep the business with stability and strengthen the enterprise with many ways. Management hierarchy and effectively are aware of the coordination of the system level and human resource, need to be improved and continue to grow. As the different unit has different business model, for work of individuals or groups exist the restrictions.
Fourth, in business, management innovation affects marketing sale, assure to compete with other enterprises. When the competition and marketing is planed by enterprises, will encounter many competitors as manufacturers and customers. If enterprises can be able to carry out the specific measures in management innovation, then conquer the rival party, this is management innovation.
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