Jennie Brand A South Korean Women: emotional need is killer
Jennie Brand A South Korean Women: emotional need is killer
Well-known clothing brand from South Korea since the 2007 Arab-Israeli Jenny Women began to enter domestic market almost three years, from obscurity to fame to continue to develop, A Jenny Women at the brand communication process go strong and powerful people to see a strength of the brand unique atmosphere, calm and demeanor. It is understood that A Jenny dress, with its unique design style, fashion, gods of cutting technology, superb craftsmanship, a place in the high-end market. Has been seeking a breakthrough for Korean school clothes continuously inject new life, new elements, always give people a special temperament Smart fashion. It is especially precious, Ah Jenny break the shackles of traditional costumes, make up the consumer taste, comfort, service and other emotional consumer demand.
Excellent quality is a green card
Market a new brand, product quality is the foundation of its development. Therefore, A Jenny Women listed at the beginning, we in the fashion capital of China - Guangzhou Baiyun District, Li-chun garment factory was established in the region as their own production and processing base. In line with the principle of quality first, Li-chun garment rely on exquisite processing technology, abundant technical strength and advanced technical equipment, production, facilities, materials selection, process technology, product quality and other aspects of strict control, the final guaranteed A Jenny Women from Science-based processing technology to the fabric to keep improving every link, so that discerning female consumer completely convinced to accept the brand.
Cost-effective is backing
A high-grade fabrics Jenny Women, exquisite workmanship, style or fashion, and has a very high cost. Price will be in spring and summer kingpin product positioning in the 68-198 dollars, and some high-end products priced at between 200-800 yuan; autumn and winter are mainly sold to product positioning in the 98-298 dollars, and some high-end Product prices in the 300-1800 yuan. More use of natural silk fabrics, linen, cotton, spandex-based, comfortable feel possessed superior resilience fold, clothing, durable without deformation. In the cutting process, the Arab Women Jenny Oriental women's own body combined with the design, draping the internationally popular technology carefully produced, flowing lines, decent, comfortable and natural, won the majority of female consumers.
Emotional needs is a killer
Now accompanied by improved quality of life, consumers are no longer shopping the material instincts meet their needs, more an inner emotional needs, spiritual pleasure. No longer buy things to buy, but I like I buy, Ah Jenny Women follow this trend and actively explore the market to maximize customer service.
A Jenny Women face the age of 18 consumer groups - 35-year-old school girls, office ladies, modern urban women. The group asked the brand clothing alone can not satisfy the high quality. Therefore, A Women's process of brand building programs Jenny, and put more emotion out of marketing refined. Expressed in product design is selected intellectual, introverted blue and whitewashed, pink and other colors for the Arab Women's main colors Jenny, punishable bow detail, lace and so elegant, romantic decorative elements, to enter the A Jennie interpretation of each woman with gentle, graceful, confident, calm the unique temperament.
In addition, Jennifer A first apparel shop for a new shop in two channel mode, that is, a physical store and an online store operating at the same time, have a large marketing network and advanced logistics and distribution system, perfect after service system. Company creatively modern information technology in the market to be used in the operation and management for the A network platform Jenny Dress online consultation, online communication, online elections goods orders for the A Jenny customers strong technical support, and provides efficient and convenient The service will be A one night Jenny Brand Women brought from every corner to build a convenience store-style brand apparel services.
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