Jinan: Appliance Marketplace To Launch A New Round Of "enclosure Movement" - Gome, Suning,

2007 years Home Appliances The market can no longer remain quiet

. No new store opening in recent years, Jinan consumer electronics market this year only tepid play the "conventional war", and as big business

Electrical Access, home appliance sector ignite the flames of war once again raging, appliance stores launched a new round of "enclosure movement."

Times Square is Jinan States United States Choose a new opening in 2007 the first store, officially opened the 2007 prelude to the expansion of Jinan appliance stores. "The store officially opened on March 24, is planted in the western business district of second teeth pieces of great strategic significance," a U.S. official said China, the new Times Square shop and opened the original store Huaiyin At the same time occupy the center of the western business district, can be said that it meant the opening of Jinan, China will account for U.S. appliance market in Western absolute share of the country more stable U.S. position in the western business district of the pilot. Moreover, in addition to Jinan market, to expand the municipal market is becoming the focus of Jining, Linyi, etc., will gradually have to open the country out of the United States of directly managed stores.

While electric access Jinan time business relatively late, but surprisingly rapid pace of expansion. Following the January 1, 2007, a large commercial electrical shop successful business people in shopping malls, large commercial electrical Second, Penghu are also busy preparing. "We are choosing places, target, or target more mature business district, such as Quanchenglu business district, Hung House shopping district, August 1 shopping district, especially Quanchenglu business district that we have to be advanced." Appliances, a big business official said that apart from Jinan, Liaocheng large commercial electrical shop, Laiwu store is also under active preparation. It is understood that a large business electric plans to open in 2007 in Jinan, the two stores, two and a half to three years to 17 cities within Shandong number of stores to 35, with annual sales of 40-45 billion.

"Jinan west, north, east, is still blank spots Suning." Suning an official said, just past 2006, Suning in Jinan slow pace of development seems to have not opened a new store.

Despite the current lack of resources facing the status of shop, he set himself the goal is to add two stores this year, the goal in the three regions, which basically completed the layout of urban areas in Jinan. It is reported that Jinan Suning Suning headquarters to the target set in 2008 in Jinan, the market share to become the first.

Of the people present, Jinan has more than 10 home appliance stores, home appliance giant, if several words can be expanded according to plan, Jinan no less than 20 appliance stores, household appliance market from the perspective of Dalian, and now has surpassed 20 home, Jinan

Consumption

Capacity is not worse than in Dalian, home appliances market capacity is not smaller than in Dalian, therefore, Jinan fully able to support it for more than 20 home appliance chain stores, household appliance market in Jinan, but then the competition will become fiercer, shuffle is inevitable .

by: gaga

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