Joint Venture: China Apparel To The World Of New High
Currently, economic globalization and China's reform and opening up 30 years of development
, echoes and interaction, as multinational companies in China created a rare historical opportunity, but also nurtured the Chinese private enterprises that produce the unique economic groups. Active in cross-border capital into China while domestic private enterprises have grown up quietly take over the Chinese GDP50% share. The face of rapid development and a more mature market, the face of intensified competition, maintain strong growth momentum of the two camps are in a deep thinking about how to better optimize resources, increase competitive advantage, competitive position strengthen.
Wenzhou as the "capital of Chinese private enterprises", Wenzhou private enterprises is the most representative of Chinese private enterprises cluster, select a city in such a dialogue Fortune 500 and multinational companies, more collision sparks a thought , will be more exciting, more far-reaching significance.
Summer dream? Italy Jie Chen Xiaoxiang chairman said in an interview, as the Chinese economy is the most active two important forces, multinational corporations and private enterprises have distinct characteristics and different advantages. Multinational corporations in capital, R & D capability, management experience and ability to integrate the global markets and resources has a stronger strength. Private enterprise is more understanding of China's national conditions, have a positive innovation, the courage to try and self-reliance and entrepreneurial spirit also has flexible management mechanism and strong ability to integrate local resources. As China's economic and social development, the two sides complement each other, a huge space for common development.
Some people and transnational private enterprises in Wenzhou Cooperation Grouped into ten categories: the overall consolidation, such as Ermenegildo Zegna Summer Dream and co-branding, technology transfer and management upgrading, rising pro-junction, the cage for birds, with the help of foreign brain, through the ladder, climb, reverse merger, R & D cooperation Various ways of cooperation, to bring private enterprises are still waiting to see a lot of model sample.
Chen Xiaoxiang Dream through summer, we saw the private enterprises in Wenzhou, "Foreign join hands" in the joy. Xia Meng and world-renowned Men Co-brand Ermenegildo Zegna, Italy, accounting for 50% of the shares, summer dream to all of the assets transferred to joint ventures, foreign cash injection. After the joint venture, hire professional management personnel in accordance with international management multinational enterprises, product quality and prices rapidly increasing, and is now in the global marketing network to sell Zegna.
The summer dream? Italy Jie Group Chairman Chen Xiaoxiang has been regarded as a maverick alternative??? To speak directly, to do things quickly, thinking problems and perspectives are always inventive, self-contained. As long as he finds something, no matter what the views of other people, he will not hesitate to carry on his 10 years as the same was said with a smile, like a Bruce Lee-like hair. He has his own unique style and charm, in the reform and opening up the field after the first set foot on Chinese garment industry the world stage.
Joint Venture: China Apparel To The World Of New High
By: zzj89@foxmail.com
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