KEI & BRUGG: The perfect synergy of energy
KEI & BRUGG: The perfect synergy of energy
Q. KEI being the pioneer company among the electrical cable industry, please brief us more about its journey from the inception & also outline some its milestones achieved?
KEI industries limited is an established player in the power cable segment and among the largest cable manufacturing companies in India. KEI industries limited manufactures high and low tension cables (EHV, HT & LT), control and instrumentation cables, house wires and stainless steel wires. KEI is one of the few companies in country to manufacture speciality cables including braided cables, fire survival and Zero halogen electrical cables. Kei was establiehed as a partnership company in the year 1968 and started manufacturing Control, Instrumentation and thermocouple cables.In 1995 the company launched its first IPO and became a public limited company.The year 2006 witnessed the expansion of its Bhiwadi unit to manufacture HT cables upto 33 KV and today the company can manufacture extra High voltage cables upto 220 kv and has entered into a technical collaboration with M/ s Brugg Kabel AG Switzerland , a 130 year year old EHV cable manufacturer.
Q. What are the focus areas and customer segments of KEI?
KEI, ranks amongst the top three cable manufacturing companies in the country and amongst the few that have the wherewithal & expertise to manufacture speciality cables included braided cables,fire survival and zero halogen cables. Due to this reason, KEI enjoys wide acceptability across diverse sectors namely power utilities, cement, steel, industrial, railways & refineries, amongst others, required by prestigious corporate clients and industry stalwarts.
Q. What are the differentiating factor of KEI, which is making it exclusive among the competitors?
KEI has earned a formidable reputation by nurturing relationships, ensuring timely execution of orders and becoming a reliable partner in executing client projects. Repeat orders received year after year from satisfied customers bear testimony to our uncompromised quality and customer commitment. Our cost-effective quality and reliable products range that meets rigorous technical requirements of our customers has made us an undisputed industry leader. KEI has invested in building an intelligent infrastructure which ensures clients receive products that conform to their stringent requirements. KEI is perhaps one of the few companies in India to offer customers a unique range of specialty cables such as fire survival cables, zero halogen cables and braided cables. An ability to utilize more than 90% of its resources makes KEI one of the most efficient players in the industry. KEI enjoys a unique flexibility to switch production between HT and LT cables depending on prevailing market conditions and demands.
Q. India being price sensitive market and having different segmentation, how does KEI counter the price against the quality scenario?
We are offering the customers very competitive prices and we believe in increasing our volumes even at lower profit margins. We work effective margins for the bulk orders and managing the price ratio for the volume business.
Q. R&D is being the success factors for any products, how do you account R&D factors for KEI products?
Yes, R&D plays the crucial role, An ISO 9001:2000 certified company; KEI carries out stringent quality control measures under surveillance of a competent team of technocrats and quality enablers. Continuous Product Innovations and cutting-edge R&D at KEI's in-house labs is what contributes towards constant evolution in our offerings and services. All KEIs cables and wires are of a superior quality, a reason why they have been accredited and certified by Testing Agencies across the globe. We always thrive to develop the new innovations whenever we receive the new product specification from the customers like elastomeric cables for wind farms application, defence ship building wires, material handling equipment cables and welding cables. We develop the cables as per the electrical and mechanical parameters and our cables are also approved with ONGC for their oil gas platforms for its onshore & offshore categories.
Q. What is your vision for KEI for next five years?
Our vision is to take KEI to the level of 7000 crore company in next five years and the three years vision is to achieve the turnover of 4000 crore. To achieve this we are adding EPC division ( Engineering Procurement & Construction Division) for turnkey projects of medium and low voltage cables and constructing the substation and switch yard,KEI is working out the tie-ups to achieve the same.
Q. KEI has made recently the association with Brugg Cables -Switzerland; please brief us more about the company and outcomes of this tie up?
M/s Brugg Kebel AG,Switzerland is a 110 year old group pioneer in manufacturing High Voltage & extra high voltage cables along with jointing and cable accessories up to 500 KV voltage grade. Besides this, Brugg also specializes in turnkey systems / design of extra high voltage cable projects with world over installations. This technical collaboration will allow KEI complete know how transfer which shall include Design, Manufacturing, testing techniques, adequate training of its manufacturing / design personals in the manufacturing of cables along with the Jointing techniques as also complete EHV system design which encompasses designing, manufacturing , installation testing and commissioning of EHV cables. With this full technology back up, this collaboration will also help KEI in making its presence in Extra High Voltage cable segment by securing contracts from various public utilities ( central / state) as also private segments. With very restricted capacity presently existing in 132 KV / 220 KV segments (90% imports), this step taken by KEI will definitely ease the burden on imports as also bringing down the project costs.
Mr.Urs Schnell, CEO-Brugg Group excerpts Brugg Cables is the largest company in Switzerland having 700 million Swiss Franks turnover & around 2000 people under its capacity, Bruggs Cables have 4 division namely Cables , Ropes for material & personal transport and security networks , Process Control , Pipe Division for renewable energy. Brugg Cables are 130 years old company; it has started its operation with India & China for selling accessories for cables of 220 KV. Recently we have decided to join our hands with KEI since it is a smart company and we find the chemical basis. KEI knows Indian market well, It is well equipped company that is having technology edge for high voltage cables. Hence this contract will work towards win-win situation in this time since India needs lot of infrastructure and cities to implement underground cabling soon. Hence we think the deal is on the right time.
Q. What are the technology trends that are driving the electrical cable manufacturing business?
With the turn around in economy and government's focus on power projects, the demand for extra high voltage cables upto 400 KV is likely to grow exponentially .Govt. of India in its 11th 5 year plan has identified infrastructure power as a major thrust area with a capacity addition of 100,000 MW during the year 2008-12. Renewed thrust on Hydro Power due to uncertainty of gas supply for gas-based projects, environment friendly, hence, benefits of carbon credits, faster paybacks Hydro power projects have a total potential 45000 MW Each Hydro project shall require EHV cable 110/220/400 kV for evacuation of power from turbo alternator to transformer/ switchyard. 25000 MW Hydro Power likely to generate cable requirement 220/400kV 250 Km Rs. 880 Cr. ($ 200 million).All metro cities distribution thru' underground cables because of "RIGHT OF ACCESS" problem. Besides this, Large steel capacity addition in India to the order of 103 MMTPA also will generate large demand for EHV Cables 66/110/220kV 250 Km Rs. 250 Cr (Rs. 2,500 million). Apart from these, the other segment which will escalate the demand for EHV cables shall be the connections to bulk power consumers in industry sectors like cement, refineries, petrochemicals etc. as also for power supply to SEZs, multiplexes large residential complexes etc.
Burn in the opportunity for creating the Best out of waste: Sell cell phones for cash Getting A Good Mentalist New York Lg A155 New Mobile Announced By Lg India The New Technology in Cell Phones All New - Male Yeast Infections - Effective And Permanent Treatments Available Free Gifts with Mobile Phones Not a New Trend Battery And Put Alternative Energy Development On A Back Burner All New - 5 Simple Ways To Cure Yeast Infection And Live Comfortably Again All New - Treat Yeast Infection For Good - Why Certain Methods Do Not Work Non-standard Lending 2010: New Opportunities For Alternative Lenders All New - Getting A Bigger Penis Is Only Possible With Hand Workouts - 10 Inch Erections Are Happening All New - Permanent Penis Male Enlargement Techniques And Methods For Men Of All Ages To Try At Home Glasgow Couriers Auld and New Available Online