Keep Up with the Business Industry with Business Cards
Keep Up with the Business Industry with Business Cards
In the business industry, the odds are to those who are quick, prepared, and efficient. Remember that competition is tough out there, so you need to waste no time in getting as much market exposure as you can. After all, who has time to keep going back to the house or office to get business cards? As an important marketing tool, business cards ready to be handed out any time is crucial to getting new customers and standing out the competition.
Essentially, you need high quality business cards when:
You are introducing yourself and your business a potential customer
You change contact details such as changed your office address, added or removed a phone line, or have a new website
When you are designing your business cards, keep these pointers in mind:
Choose a card design that is apt for the nature of your business, the industry and your personal style. If you want quick and easy designing, you can start with pre-designed business card templates, and just customize it with your information.
If you use a template for your cards, be sure to save it for re-use in the future. A template is also ideal for producing business cards on demand.
Use a font that is easy to read, not only in terms of the letters but the number as well.
Keep your business card design as simple as possible.
Don't forget to include your email address and web site address in your cards.
If you want a professional looking business card, you can always hire an expert printer. There are plenty of them today, and each one can offer you different printing options. If you want your business cards to stand out, these printers can also offer you many specialty techniques that can help your card become unique. Although these enhancements will likely cost more than a standard business card printing, but if they are used with good design, the results can be astonishing. Among these techniques are:
Metallic inks. Basically, these are colored varnishes with metallic elements. When the ink dries, the metallic elements go up to the surface and sparkles when reflect with light.
Letterpress. This printing technique has been around for ages now. This is a form of relief printing where a set of raised letters is inked, and then pressed directly onto the printing surface.
Embossing. In this process, heat and pressure is used to press an image into paper to create a three-dimensional effect that can be seen and felt. Embossing can be done either "blind" where just the color of the paper is showing through or "register" where the embossed image is registered exactly to the printed image for special effects.
Foil stamping. This is an application where heat, pressure and pigment or metallic foil is placed on paper to create a reflective surface.
Spot UV. In this application, varnish is applied to certain chosen spots of the paper. This is often used to highlight certain parts of the design. Spot UV will greatly enhance the overall look of a material.
Die cut. This is basically the process of cutting the paper stock to produce special shapes.
Remember that your business can't wait, and neither should you. So, create well designed business cards today and carry it around with you to get as much market exposure as you can.
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