Kitchen Business Marketing Into The Mountains Carrying Seven Era Of Innovation - Range Hood, Water

5 months, this year's most important building materials

, ceramics and kitchen industry exhibitions in Guangdong and Shanghai, respectively, to Kohler, TOTO, American Standard, musician and international brands represented in order to benefit up to, Wrigley, in Yu, Marco Polo as the representative of all heavy domestic brands on stage spectacle, crowd surging, five-color light 10, it seems to boom. I was privileged to attend the Shanghai show, and was invited to the "2008 China Sanitary Ware Industry Development Summit," keynote speech. Personally, I think, kitchen and brand marketing company has entered the hybrid era of innovation.

Industry trapped in: Kitchen business to bear the seven mountains

Vigorous surface kitchen industry is experiencing the most severe pressure and tests:

1, comprehensive cost continues to rise, capital flows more difficult;

2, pressure of top international brands MP, local businesses struggling to recover;

3, with the highly competitive industry, low quality, product value do not increase;

4, industry concentration is very low, scattered in the rush to the brand;

5, export bottlenecks, public manufacturers coming back;

6, diversified consumer demand, plans not keep up with changes;

7, brand marketing, innovation and weak, hampered by leaps and bounds.

Strategic opportunities: China's historic change sanitary industry

First, China's sustained economic development and upgrading, to bring rapid development of urban and rural housing industry triggered the rapid amplification bathroom scale industry, in the next few years China will soon become the world's second largest kitchen and bath market, which is one of many domestic and foreign enterprises enter China at all costs kitchen market lies.

Followed by upgrading the structure of the Chinese market, and promote enterprise development to upgrade sanitary and trigger a new round of mergers and acquisitions and brand new permutations and combinations.

Most importantly, the consumer to upgrade the kitchen industry, property caused by the historic changes. Consumer demand for the basic functions of kitchen and bath products as well as cheap and practical consumer psychology, began to emotion, culture, art, visual, intellectual, environmental protection, energy conservation, demand for additional features of human nature and so the brand transfer, kitchen and bathroom industry attributes are from the past building materials industry to the edge of furniture (home), fashion, clothing, culture, the direction of cross-industry, which is a rare historic strategic opportunity and a future kitchen industrial upgrading and enhance the brand and the inevitable trend of choice!

Same time, the kitchen industry is facing many difficulties and challenges, but also bears break with tradition, transformation and innovation of strategic opportunities. Just to have courage, vision and courage enough to leave the implementation of enterprise business transformation, innovation and brand marketing, upgrading the super space. This is the local kitchen companies leaps and bounds the best time.

Breakthrough in the path: use of hybrid rapid increase brand marketing and sales

The face of such an important and a good strategic development opportunities, kitchen companies need to do is to break industry limits, breaking all boundaries, subvert all traditions and out of industries to see the industry! Out of product to see product! The use of hybrid marketing thinking, bold drawing, grafting other industries resources, ideas, models and methods, as I used to win the advantage of a breakthrough! Specifically, can be used in the following areas.

The first is strategic thinking

change. As said, the kitchen and the property industry has undergone a fundamental change in lifestyle has become a trafficking industry. Therefore, the kitchen and enterprise business strategy must advance with the times, grasping the essence of kitchen and bathroom industry and the Chinese strategic opportunity to re-build their own industrial development path.

by: gaga

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